How cool, lit­er­ally!

Outdoor Asia - - Front Page - In­puts by Bhawana Anand

Cre­at­ing ex­cite­ment was taken to new lev­els with this Lip­ton cam­paign cre­ated by Ki­netic in Ban­ga­lore re­cently where a live snow­fall ex­pe­ri­ence was cre­ated as part of a whole nar­ra­tive de­picted live- from dry scorch­ing desert and freez­ing ici­cles to melt­ing snow­fall and fi­nally re­fresh­ing cool green­ery. Here is a step by step ac­count of the whole cam­paign cre­ation …

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