Planned to Amaze

Outdoor Asia - - Indian Update -

APDzH, WKH fiUVW GLHVHO FDU IRU ,QGLDQ PDUNHW IURP Honda, was launched with a buzz that in­cluded a great out-of-home brand cam­paign to reach the tar­get buy­ers. Honda part­nered with OOH me­dia owner Pi­o­neer Pub­lic­ity Cor­po­ra­tion Pvt. Ltd. to im­ple­ment an out­door ad­ver­tis­ing pro­mo­tion for the car hav­ing i-DTEC engine. Prior to the launch dis­play, there was a twelve-day teaser cam­paign for Amaze. Pi­o­neer car­ried out the cam­paign in Delhi-NCR, Mum­bai, Kolkata, Pun­jab and Ra­jasthan. Honda has used most of the pre­dom­i­nat­ing out-of-home for­mats in­clud­ing large for­mats of bill­boards, pub­lic con­ve­niences, sub­ways, foot over bridge brand­ing, pil­lar wraps and unipoles

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.