Dark Fan­tasy draws Ker­ala

Outdoor Asia - - Indian Update -

Ker­ala based ad­ver­tis­ing agency, Ad­corre Me­dias Pvt Ltd ex­e­cuted this sim­ple yet ef­fec­tive OOH FDPSDLJQ IRU ,7& DDUN )DQWDVy &KRFó fiOOV ELVFXLWV. 7KH cam­paign cov­ered eight dis­tricts and 50 plus small towns through­out Ker­ala. Within a short span of ninety six hours, Ad­corre ex­e­cuted the cam­paign us­ing mul­ti­ple OOH medi­ums. The me­dia pa­ram­e­ter con­sid­ered was to cover towns with more than 1 lakh pop­u­la­tion, hav­ing a min­i­mum in­come of 12k per month. The pro­ject in­cluded a pre-plan­ning process for two months, driven by ef­forts and in­sights of Sid­dharth Subra­ma­niam, Me­dia Man­ager, ITC Foods. The ad ap­peared on around 2 lakh sq.ft area of prints, com­mu­ni­cat­ing the prod­uct propo­si­tion of Dark Fan­tasy. The new Dark Fan­tasy is a mix of choco­late and FRIIHH flDYRXUV ZLWK DQ DWWUDFWLYH WDJOLQH “(VFDSH LQWR One”. Me­dia ve­hi­cles such as bill­boards, bus shel­ters and unipoles were used for strength­en­ing the brand vis­i­bil­ity. The cam­paign gen­er­ated a great re­sponse as LW VWUHQJWKHQHG SURGXFW FRQ­fiGHQFH DPRQJ FRQVXPHUV

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