Nalli drapes on new look

Outdoor Asia - - Indian Update -

Nalli Silk Sa­rees, a lead­ing silks and wed­ding sa­rees brand in South In­dian, is best known for their Kanchee­varam sa­rees. The brand re­cently de­cided to re­po­si­tion its iden­tity by of­fer­ing a col­lec­tion be­yond Kanchee­varam sa­rees. To com­mu­ni­cate the same, the brand uti­lized the OOH medium to make a strong im­pact on their con­sumers in Ban­ga­lore. The Nalli Silk cam­paign was seen for three months and ma­jorly de­ployed on six large for­mat bill­boards across the city. The pa­ram­e­ters were in­tel­li­gently de­signed for me­dia plan­ning. The PDMRU KLJK WUDI­fiF MXQFWLRQV DQG WUDI­fiF OHDGLQJ WRZDUGV the stores ar­eas were tapped for the cam­paign. Also WKH HQWLUH PDJLF ERx fly­RYHU ZDV EUDQGHG. 7KH FDPSDLJQ was car­ried on 50 back lit pole kiosks at the city’s 0DOOHVKZDUDP DUHD RQ PDLQ WUDI­fiF MXQFWLRQV OHDGLQJ WR the store. Ac­cord­ing to the brand, the out­door cam­paign left the de­sired im­pact among the peo­ple and Nalli’s ex­ist­ing cus­tomers. The cam­paign was purely planned and ex­e­cuted by Ban­ga­lore-based OOH agency Wall Street Out­door So­lu­tion, Ban­ga­lore and the creative was sup­ported by Lin­tas Ini­tia­tive agency

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