Blue Star beats the heat!
With the raising mercury this summer, Blue Star, one of India’s largest air-conditioning and commercial refrigeration companies, indulged in an aggressive outdoor advertising campaign to increase their sales. MOMS Outdoor Media Solutions carried out the brand campaign of Blue Star in the East, South zone and in cities like Mumbai and those in Gujarat. Selecting the right media and using multiple formats has been the most important advantage for the brand DV LW KDV KHOSHG WR KLW WKH VSHFLfiF 7* ZKLOH WKHy DUH RQ WKH move. The different OOH formats used for this particular campaign were billboards, bus shelters, pillar branding, EULGJH SDQHOV, WUDIfiF VWDQG, SROLFH DVVLVWDQW ERRWK, landmark signage’s, hi-tech shelters, centre medians, ground level kiosk, wall graphic, mobile van and transit media. About 500 + sites have been taken for one month for Blue Star’s outdoor campaign which includes the premium locations of the areas covered. The ongoing campaign with large formats and an impressive creative to ‘cool’ the bosses has surely grabbed numerous eyeballs during this hot season