Blue Star beats the heat!

Outdoor Asia - - Indian Update -

With the rais­ing mer­cury this sum­mer, Blue Star, one of In­dia’s largest air-conditioning and com­mer­cial re­frig­er­a­tion com­pa­nies, in­dulged in an ag­gres­sive out­door ad­ver­tis­ing cam­paign to in­crease their sales. MOMS Out­door Me­dia So­lu­tions car­ried out the brand cam­paign of Blue Star in the East, South zone and in cities like Mum­bai and those in Gu­jarat. Se­lect­ing the right me­dia and us­ing mul­ti­ple for­mats has been the most im­por­tant ad­van­tage for the brand DV LW KDV KHOSHG WR KLW WKH VSHFL­fiF 7* ZKLOH WKHy DUH RQ WKH move. The dif­fer­ent OOH for­mats used for this par­tic­u­lar cam­paign were bill­boards, bus shel­ters, pil­lar brand­ing, EULGJH SDQHOV, WUDI­fiF VWDQG, SROLFH DVVLVWDQW ERRWK, land­mark sig­nage’s, hi-tech shel­ters, cen­tre me­di­ans, ground level kiosk, wall graphic, mo­bile van and tran­sit me­dia. About 500 + sites have been taken for one month for Blue Star’s out­door cam­paign which in­cludes the pre­mium lo­ca­tions of the ar­eas cov­ered. The on­go­ing cam­paign with large for­mats and an im­pres­sive creative to ‘cool’ the bosses has surely grabbed nu­mer­ous eye­balls dur­ing this hot sea­son

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