MS’ new cloud plat­form taps air trav­ellers

Outdoor Asia - - Indian Update -

Mi­crosoft has come up with a sub­scrip­tion­based ser­vice which of­fers ac­cess to var­i­ous ser­vices and soft­ware built around WKH 0LFURVRIW 2IfiFH FORXG SODWIRUP FDOOHG 0LFURVRIW 2IfiFH 365. &RQVLGHULQJ WKH WDUJHW au­di­ence, IGI Ter­mi­nal 1 hap­pened to be the best dis­play area to show­case the new cloud plat­form. The idea was to draw a highly vis­i­ble cam­paign to make a strong im­pact on the en­tire board­ing area with an awe-in­spir­ing brand pres­ence. In ad­di­tion to the ex­ist­ing me­dia, a 1700 sq ft wall wrap was also of­fered to the brand for the launch cam­paign. Along with the huge site size, the creative was also made to cap­ture the eyes of the trav­ellers. A num­ber of LED blink­ers were amal­ga­mated with the creative to en­sure a stunner. LED lights were in­stalled on the wall with vinyl wrap and were con­nected to elec­tric­ity to make them blink. This gave DQ LOOXVLRQ RI FDUV VWXFN LQ WUDI­fiF MDP ZLWK their brake lights go­ing on and off. Ini­tially the cam­paign was built for 15 days, but the pos­i­tive re­sponse con­vinced the brand to ex­tend it with­out a sec­ond thought and they are now keen to ac­quire more in­no­va­tive foot­print in terms of size, scale, in­no­va­tion and im­pact in the same vicin­ity. The site be­longs to Times OOH

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