Save the honk and spare the city!
Ltd. The duration of the campaign was for one month and various outdoor medium like Bus Shelters, Foot Over %ULGJHV, 7UDIfiF ,VODQGV, &HQWUDO 0HGLDQV, %RDUGV LQ 7KH Railway Station Parking area and Rail Over Bridges.were used for the campaign which was promoted at various locations across the city. Says Muralidharan, speaking further about the FDPSDLJQ, “7KDQNV WR WKH FR RSHUDWLRQ RI WKH 7UDIfiF Police and the Public there weren’t any problems carrying out the campaign and future plans for doing such awareness campaigns every quarter across Chennai are on. The message had reached all the citizens and was a successful campaign. In fact, to ensure reaching all segments of the society we had done the campaign in both Tamil and English.”