Voda­fone goes 3D for 3G in­ter­net cam­paign

Outdoor Asia - - Indian Update -

Mo­bile telecom­mu­ni­ca­tions leader Voda­fone In­dia, has gone in­no­va­tive in a bid to make mo­bile in­ter­net more in­ter­est­ing and less in­tim­i­dat­ing for its cus­tomers. The brand has in­tro­duced their ‘One Time Trial Packs’ for 2G and 3G at un­be­liev­able price points. The unique as­pect of Voda­fone’s lat­est data packs, avail­able at Rs 25, is that it comes with a never be­fore 500MB data al­lowance. This of­fer was pro­moted dur­ing the IPL, and in or­der to make the cam­paign even more im­pact­ful, an in­no­va­tion was cre­ated on the Gau­rav tower Flyover in Jaipur, which is one of the most prom­i­nent lo­ca­tions and hence caters to a huge au­di­ence as well. The cam­paign was an ex­ten­sion of the TV com­mer­cial which shows Zoozoos at work and car­ry­ing var­i­ous ben­e­fits which one may get with the in­ter­net trial pack for Rs.25. As part of the cam­paign, the num­ber 25 ap­pears three di­men­sional dur­ing the day and rest of the ap­pli­ca­tions are pro­moted in a two di­men­sional way, mak­ing the com­mu­ni­ca­tion ap­peal­ing. At night, the num­ber 25 is LED lit while the other ap­pli­ca­tions are com­mu­ni­cated in an equally ef­fec­tive man­ner through the blink ef­fect. This is a month long cam­paign cre­ated by Bates, and will be seen in the top 10 towns of Ut­tar Pradesh East, pri­mar­ily in­clud­ing Lucknow, Kan­pur, Go­rakh­pur, Varanasi, Go­rakh­pur, Aza­m­garh, Raibarielly, Sha­jhan­pur, Jhansi and Al­la­habad, be­sides Jaipur and other parts of Ra­jasthan. The sites were cho­sen to cater to key ar­te­rial routes in or­der to get max­i­mum reach. With the in­tro­duc­tion of this in­no­va­tion, the cam­paign has been able to get the at­ten­tion of its tar­get au­di­ence and has also made its way through the clut­ter

An­other in­no­va­tion by Voda­fone in Odisha where real life 3D zoozoo along with gi­ant cut out of 25 has been cre­ated on 12ft x8ft re­volv­ing hexag­o­nal bill­board to draw the at­ten­tion of the fo­cused TG for their in­ter­net “Trail Pack”.

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