Strate­gic place­ment for Por­she’s 911

Outdoor Asia - - Indian Update -

When it comes to com­mu­ni­cat­ing a brand like Porsche in a cap­tive en­vi­ron­ment, noth­ing works bet­ter than dis­play­ing an ac­tual car. There­fore, in as­so­ci­a­tion with JCDe­caux, Porsche man­aged to cap­ture its tar­get au­di­ence for its 911 car at the Ban­ga­lore In­ter­na­tional Air­port. The car was placed just be­fore the ar­rival gates LQ WKH FRPPRQ KDOO - D VWUDWHJLF ORFDWLRQ. 7KH fiUVW FDU to be dis­played at the stage was the ‘Cayenne’ fol­lowed by the ir­re­sistible ‘ 911’. To in­crease im­pact, a gi­ant bill­board was placed at the lo­ca­tion com­pli­ment­ing the brand mes­sage. “With In­dia tak­ing a leap in the su­per Car mar­ket, it is es­sen­tial for us to dis­play the same ad­ver­tis­ing trends at BIAL. Porsche has given us the op­por­tu­nity and oc­ca­sion to show­case the in­cred­i­ble ‘911’ to the elite BIAL pas­sen­gers. We are glad to be as­so­ci­ated with Porsche In­dia and would like to ex­tend our thanks for stag­ing Porsche cars at BIAL,” said Pramod Bhan­dula, Man­ag­ing Di­rec­tor, JCDe­caux In­dia. “The amaz­ing lo­ca­tion and elite pas­sen­gers trav­el­ling through BIAL, has pro­vided us a won­der­ful idea of show­cas­ing 911 in am­bi­ent en­vi­ron­ment. We would like to ap­pre­ci­ate JCDe­caux’s sup­port in cre­at­ing the magic by choos­ing ex­cel­lent strate­gic lo­ca­tion and look for­ward to part­ner­ing with JCDe­caux for many such dis­plays at Ben­galuru In­ter­na­tional Air­port,” said Raghu Chai­tanya Y Nayak, Man­ag­ing Di­rec­tor, Porsche Cen­tre Ben­galuru

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.