KBC pro­motes show to woo the ‘Marathi manoos’

Outdoor Asia - - Indian Update -

Pop­u­lar game show “Kaun Banega Crorepati”, is soon to have a Marathi sis­ter ver­sion called “Kon Hoeel Marathi Crorepati”, pro­duced by Big Syn­ergy which will be hosted by Marathi en­ter­tain­ment per­son­al­ity Sachin Khedekar. To match the pomp and glory of the orig­i­nal “Kaun Banega Crorepati”, ETV Marathi ex­e­cuted a grand pro­mo­tional ex­er­cise for ‘Kon Hoeel Marathi Crorepati’. The man­date was han­dled by RW Pro­mo­tions Pvt. Ltd., a ru­ral mar­ket­ing and BTL ac­ti­va­tions agency. The agency came up with an idea of con­duct­ing van ac­ti­va­tion, where three branded vans were taken across the length and breadth of Ma­ha­rash­tra for a pe­riod of one month, along with an em­cee. The plan was to at­tract crowds and in­crease the an­tic­i­pa­tion for the show. The em­cee played a mini ver­sion of the game with the crowds gath­ered out­side the van thereby giv­ing them a chance to ex­pe­ri­ence be­ing in the hot seat. The vans were in­au­gu­rated by Sachin Khedekar him­self. Com­ment­ing on the tie up with RW Pro­mo­tions, Anuj Pod­dar - Ex­ec­u­tive Vice Pres­i­dent & Busi­ness Head - Re­gional Chan­nels, Vi­a­com18 in part­ner­ship with ETV, said, “Kon Hoeel Marathi Crorepati gives the ‘Marathi 0DQRRV’ D FKDQFH WR UHGH­fiQH KLV OLIH EDVLV WKH SRZHU of his knowl­edge. This ini­tia­tive was un­der­taken to en­gage with our view­ers and to give them a chance to not just watch the game vir­tu­ally, but to also play it and ex­pe­ri­ence the hot seat as well. We are very happy to be hav­ing RW Pro­mo­tions ex­e­cute this ef­fec­tively for us.” Venkatesh Srini­vasan, Di­rec­tor, RW Pro­mo­tions added, “The show is very close to my heart. Kon Hoeel Marathi Crorepati will give an op­por­tu­nity to all Marathi peo­ple to change their fate. Sachin Khedekar is a well renowned and most loved per­son­al­ity in Marathi cin­ema and he EHLQJ WKH KRVW RI WKH VKRZ ZLOO GH­fiQLWHOy DWWUDFW SHRSOH to par­tic­i­pate in and fol­low the show.”

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