‘Dig­i­tal growth will need a reg­u­lated OOH’

Outdoor Asia - - Media Owner's Take - Aninda Ban­er­jee Man­ag­ing Di­rec­tor Enkon

OOH Clut­ter – The so­lu­tion

Only govern­ment reg­u­la­tions and dis­ci­plined poli­cies will help re­move OOH clut­ter.

Reg­u­la­tion of the in­dus­try

Even­tu­ally it will get reg­u­lated. We need uni­form poli­cies across mu­nic­i­pal­i­ties in dif­fer­ent ge­o­graphic lo­ca­tions.

Dig­i­tal OOH

With a reg­u­lated OOH sce­nario Dig­i­tal OOH will be more suc­cess­ful in In­dia.

Credit is­sues – The so­lu­tion

In­di­vid­ual as­so­ci­a­tions with the help of IOAA can tackle the credit is­sue.

Mea­sur­ing the medium

It’s a se­ri­ous is­sue. Again with a reg­u­lated OOH, the mea­sur­ing tools can be im­ple­mented. It will take a few more years.

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