‘Digital growth will need a regulated OOH’
OOH Clutter – The solution
Only government regulations and disciplined policies will help remove OOH clutter.
Regulation of the industry
Eventually it will get regulated. We need uniform policies across municipalities in different geographic locations.
With a regulated OOH scenario Digital OOH will be more successful in India.
Credit issues – The solution
Individual associations with the help of IOAA can tackle the credit issue.
Measuring the medium
It’s a serious issue. Again with a regulated OOH, the measuring tools can be implemented. It will take a few more years.