Good­bye tele­gram! Mi­cro­max says it in style

Outdoor Asia - - Indian Update -

Mi­cro­max, In­dia’s lead­ing hand­set man­u­fac­turer, ac­ti­vated a unique BTL cam­paign to pay trib­ute to WKH ZRUOG’V fiUVW 606 VHUYLFH – WKH WHOHJUDP -- PDUNLQJ WKH end of an era. As the coun­try wit­nessed an era com­ing to an end with the shut­ting down of the Tele­gram Ser­vices, Mi­cro­max took the ini­tia­tive of of­fer­ing a trib­ute to this 160 year old mes­sag­ing ser­vice. An in­no­va­tive de­sign with an in­ter­est­ing sto­ry­board was in­stalled at the DLF Prom­e­nade over a week­end which re­ceived an amaz­ing re­sponse from the shop­pers. The event was or­gan­ised at DLF Prom­e­nade, Vas­ant Kunj, New Delhi on the 13th and 14th of July 2013. The brand cre­ated an ap­pli­ca­tion which con­verted the tele­gram sent by the user/shop­pers to an SMS which was sent to the mo­bile phones of their loved ones. The same mes­sage was also printed on a mock tele­gram and given to shop­pers as a mem­o­ra­bilia. Com­ment­ing on the same, Shub­hodip Pal, Chief 0DUNHWLQJ 2IfiFHU, 0LFURPDX VDLG, “7KH WHOHJUDP for many peo­ple had been the only re­course when mes­sages needed to be con­veyed across dis­tances on an in­stant ba­sis. It was an eye opener to see that in to­day’s era of in­stant mes­sag­ing, e-mails and texts, for PDQY LW ZDV WKH fiUVW DQG WKH ODVW WLPH WKDW WKHY HYHU sent a tele­gram. With the mo­bile phone be­com­ing the fiUVW PRGH RI FRPPUQLFDWLRQ LQ WRGDY’V DJH, LW ZDV JUHDW to see the en­thu­si­asm among peo­ple dur­ing the two day ac­tiv­ity.” 7KH VHWUS ORRNHG OLNH D YLQWDJH ,QGLDQ 3RVW 2IfiFH brought alive with var­i­ous props which im­me­di­ately caught the eye of the shop­pers. The dis­plays giv­ing out the his­tory of the tele­gram and the tele­graph ma­chines brought about a whole lot of cu­rios­ity amongst the au­di­ence. The team at the venue was dressed like post­mas­ters who were eas­ily able to en­gage with a lot of peo­ple.The con­sumer re­sponse was over­whelm­ing as it wit­nessed more than 1500 tele­grams be­ing sent within two days

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