Gplus strikes a chord with Guwa­hati

Outdoor Asia - - Indian Update -

GUZDKDWL UHFHQWOY ZLWQHVVHG DQ HXWHQVLYH RUWGRRU FDPSDLJQ RQ WKH ODUQFK RI WKH FLWY’V fiUVW (QJOLVK ZHHNOY WDEORLG called Gplus. The brand has used al­most all the large out-of-home me­dia for­mats avail­able in the city in­clud­ing KRDUGLQJV, NLRVNV, WUDI­fiF VLJQDO FRQVROHV, EUV VKHOWHUV, pedal-ads(mo­bile), look­walk­ers, am­bi­ent me­dia, mall IDçDGH, WUDI­fiF SRLQWV, VLJQDJHV DQG VUFK. (XHFUWHG EY Out­reach Ad­ver­tis­ing Pri­vate Ltd, this city-based prod­uct cov­ered the whole of Guwa­hati, grab­bing the at­ten­tion RI WKH WDUJHW VHJPHQW WKURUJK WHDVHUV DQG fiQDOOY re­veal­ing it through an in­ter­est­ing creative adapted for the cam­paign. “We have taken a to­tal 30 sites cov­er­ing over 200 fa­cias for a pe­riod of three months in al­most all the junc­tions and touch points to cre­ate a very high im­pact. Out­door for­mat has been the best choice re­gard­ing Gplus giv­ing value for the client’s in­vest­ment,” shares Su­nit Jain, As­so­ciate Di­rec­tor, Out­reach. The USP of this pub­li­ca­tion lies in its ex­clu­sive de­tail­ing about the hap­pen­ings of Guwa­hati. Koushik Hazarika, Edi­tor of Gplus says in this re­gard, “Gplus is an English weekly launched only for the peo­ple of Guwa­hati, and will be cir­cu­lated within the city. The out­door cam­paigns have helped us feel the pulse of the city, the as­pi­ra­tions of the peo­ple, as to­day Guwa­hati is one of the fastest grow­ing cities in the coun­try. Out­door has helped us in max­i­miz­ing the vis­i­bil­ity for this new prod­uct which is solely for this city cov­er­ing var­i­ous in­tri­cate de­tails about the place. So far the im­pact has been great mak­ing Gplus the talk of the town through “I love Guwa­hati” teasers and there was an in­stant con­nec­tion when we re­vealed it to the peo­ple of the city.”

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