Me­di­as­cope Public­i­tas OOH en­ters Delhi with mall rights

Outdoor Asia - - FRONT PAGE -

Me­di­as­cope Public­i­tas OOH agency has signed up mar­ket­ing con­tracts with WZR 3aFL­fiF 0aOOV LQ DHOKL aQG GKazLaEaG. The malls have a com­mer­cial area of nearly 1 mil­lion square feet that at­tracts over half a mil­lion foot falls a week, peak­ing at 200,000 on week­ends. This con­tract marks the en­try of Me­di­as­cope Public­i­tas OOH into DHOKL; WKHLU RWKHU FOXWWHU-EUHaNLQJ aVVHWV are cur­rently up in Mum­bai, Ban­ga­lore & Kolkata. ,QFLGHQWaOOy, WKH 3aFL­fiF 0aOO aW 5aMRXUL GaUGHQ, DHOKL LV WKH UHFLSLHQW RI WKH ,6&A aZaUG IRU “0RVW AGPLUHG 6KRSSLQJ &HQWUH - Retailers Choice 2013”.New in­ter­na­tional for­mat panels and dig­i­tal screens are re­port­edly be­ing in­tro­duced in the mall with an aim to en­hance the value of the dis­plays, and in­crease cus­tomer de­light

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