A dash of Bol­ly­wood masala to Wagh Bakri’s brew­ing new cam­paign

Outdoor Asia - - INDIAN UPDATE -

Through a strate­gic tie-up with one of the much awaited movies of Balaji Mo­tion Pic­tures, ‘Once 8SRQ a 7LPH LQ 0XPEaL DREaaUa’, :aJK %aNUL 7Ha Group has charted out an ag­gres­sive brand pro­mo­tion cam­paign which has also lever­aged the Out­door me­dia SOaWIRUP HIIHFWLYHOy. 3aUaJ DHVaL, (xHFXWLYH DLUHFWRU, Sales & Mar­ket­ing – Wagh Bakri Tea Group, shares, “:H KaG EHHQ aSSURaFKHG Ey %aOaML 7HOH­fiOPV WR PaUNHW WKH PRYLH ‘2QFH 8SRQ a 7LPH LQ 0XPEaL DREaaUa’. They were look­ing for a brand as ‘Kad­dak’ as the PRYLH aQG ‘:aJK %aNUL 7Ha’ fiW WKH ELOO. AOVR ZH aUH a strong player in Mum­bai. The movie re­volves around the re­la­tion­ships of char­ac­ters and with our tagline ‘Hame­sha Rishte Banaye - Build­ing re­la­tion­ships’, we res­onated its gist. So the as­so­ci­a­tion made per­fect sense. The cam­paign is de­signed to pro­mote the movie and our brand at the same time. It would fur­ther help us to con­nect with masses in the met­ros, more so in 0XPEaL aQG DHOKL.” Wagh Bakri has planned to go on with the cam­paign IRU WKH HQWLUH PRQWK RI AXJXVW QRW RQOy WKURXJK Out­door but also with the help of other me­dia op­tions avail­able. “We have al­ready started OOH cam­paigns Pan-In­dia with a ma­jor fo­cus on states where we are strong,, like Gu­jarat and Ma­ha­rash­tra. We have VWUaWHJLFaOOy LGHQWL­fiHG KRaUGLQJV aQG RWKHU 22+ SOaWIRUPV WKHUH. ASaUW IURP ,QGLa, ZH KaYH WaNHQ WKLV FaPSaLJQ LQ FRXQWLHV OLNH 8., 86A, AXVWUaOLa, HWF. WKURXJK SULQW, 79 aQG DLJLWaO PHGLa,” IXUWKHU VKaUHV 3aUaJ DHVaL. On as­so­ci­at­ing with Wagh Bakri Tea brand, Tanuj Garg, &(2- %aOaML 0RWLRQ 3LFWXUHV, VaLG, “2XU fiOP FRQWaLQV “Strong (Kadak)” char­ac­ters and star cast with a story based on “Re­la­tion­ship” hence we se­lected a brand, known over the world for its “Strong Taste (KadakMithi)” and “Build­ing Re­la­tion­ships (Rishte Banaye)” over a cup of tea i.e “Wagh Bakri Tea”

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