Mar­vel Real­tor goes green on hoard­ings

Outdoor Asia - - INDIAN UPDATE -

Mar­vel Real­tor, a real es­tate com­pany based in Pune, has launched a ten-day cam­paign at two sites in 0XPEaL -- +aML AOL aQG 0aKLP -- WR SURPRWH WKH EUaQG aV a se­ri­ous lux­ury real es­tate player among Mum­baikars. 7KH FaPSaLJQ EHJaQ RQ AXJXVW 26, 2013 aQG ZLOO EH XS till Septem­ber 5, 2013. Mar­vel Real­tor, which has been in the real es­tate busi­ness for twelve years now, has come up with a new pro­ject called Selva Ridge Es­tate with the USP be­ing a su­per lux­u­ri­ous prop­erty sit­u­ated in the mid­dle of a for­est re­serve. The in­no­va­tion on the cam­paign was ex­e­cuted to high­light this unique fea­ture. The cam­paign thus has hoard­ings with a weaver’s nest in­stalled on them with green be­ing the base colour that brings alive the core propo­si­tion of the prop­erty – a lux­u­ri­ous home right in the midst of a for­est re­serve. The creative aJHQFy 7%:A ,QGLa KaV ZRUNHG RQ WKH LQQRYaWLRQ RI WKH FaPSaLJQ aQG WKH 2XWGRRU aJHQFy 7aUJHW AGYHUWLVLQJ has suc­cess­fully ex­e­cuted the whole cam­paign to give it a real feel by over­com­ing chal­lenges like mon­soon which could have been a real damp­ener quite lit­er­ally . 7KH KRaUGLQJ ORFaWHG aW KHaYy WUaI­fiF aUHaV LV HxSHFWHG to catch eye­balls and cre­ate im­pact among the tar­get au­di­ence

Septem­ber 2013

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