PCQuest

Moto x deSIgner QUItS: end of InnovatIon for motorola?

-

If there was any company in the early 2000s which proved that a design could sell a cell phone it was Motorola. With the RAZR Motorola learned that engineerin­g, design, and marketing were key component of making a brand truly successful amongst the masses much before the first iPhone was launched in 2007. The Motorola Razr lineup has reserved its place in the pantheon of great phones. Not many phones break through that 100 million sales barrier but Motorola achieved this feat by selling 130 million which was quite an achievemen­t during that time. Jim Wicks, the man behind the iconic products as the original Razr, Android-powered Droid lineup, 2013 Moto X and 2014 Moto 360 smartwatch is leaving Lenovo owned Motorola after 15 years. Wicks had joined Motorola in 2001 after design lead roles at Sony and Sapient. He was also part of the leadership team that stayed on after taken over by Google and sold on to Lenovo. Rick Osterloh, the previous chief of the company, has already departed to head up a new hardware unit at Google.

 ??  ??

Newspapers in English

Newspapers from India