How Cloud-BaSed Plat­formS HelP iN­diaN SmBS iN­CreaSe reV­eNueS

We spoke to Sheela Nam­biar, Di­rec­tor - IBM Dig­i­tal Sales (In­dia/South Asia) about how IBM is de­sign­ing so­lu­tions to ad­dress the chal­lenges of In­dian SMBs and what are the var­i­ous tech­nol­ogy trends that can erad­i­cate their pain points

PCQuest - - MESSAGE BOARD - Ni­jhum Ru­dra

Ac­cord­ing to a lat­est study by Zin­nov, In­dia has the largest num­ber of SMBs glob­ally num­ber­ing about 48.8 mil­lion. The re­port high­lighted that the In­dian SMB space to­day is largely dom­i­nated by mi­cro scale busi­nesses, con­tribut­ing 95 per cent of the SMB land­scape, fol­lowed by small scale busi­nesses con­tribut­ing 4.8 per cent, and the re­main­ing 0.2 per cent by medium scale busi­nesses.

Chal­lenges faced by SMBs

SMBs are ex­pected to be ag­ile and pro­vide tai­lor-made so­lu­tions for cus­tomers; how­ever a ma­jor­ity of them do not have big IT bud­gets of larger cor­po­ra­tions. The chal­lenge is that prod­uct lo­cal­iza­tion is es­sen­tial for ex­pand­ing in

Erad­i­cat­ing the Hur­dles

– emerg­ing mar­kets. There is a need for sup­port mod­els to es­tab­lish value and for cus­tom­ized pric­ing strate­gies to drive the adop­tion of such so­lu­tions. “While there are Cloud and Big Data prod­ucts out there which SMBs can har­ness for their busi­ness ob­jec­tives, they may not have the tech­ni­cal ex­per­tise re­quired to choose the right ones,” said Sheela Nam­biar, Di­rec­tor - IBM Dig­i­tal Sales.

Zin­nov’s re­search states that rev­enues from the SMB sec­tor are ex­pected to touch $25.8 bil­lion in 2020. “SMBs are likely to spend on IT prod­ucts that in­clude mo­bil­ity, an­a­lyt­ics, so­cial me­dia and cloud in or­der to in­crease their cus­tomer reach, man­age cus­tomer re­la­tion­ships bet­ter and en­sure ef­fi­ciency in op­er­a­tions,” added Nam­biar. In Septem­ber 2015, IBM ex­panded its port­fo­lio of cloud in­dus­try plat­forms and so­lu­tions to de­liver fast, sim­pli­fied ac­cess to ser­vices that em­power clients to har­ness the op­por­tu­ni­ties of cloud and big data. “Our cloud-based in­dus­try plat­forms are equipped to stream­line and fast­track our clients’ dig­i­tal trans­for­ma­tion jour­ney with the as­sur­ance of pre­dictable out­comes,” said Nam­biar.

Along with this ini­tia­tive, IBM has also opened for the first time IBM Cloud Busi­ness In­no­va­tion Cen­ter in Ban­ga­lore. “At this cen­ter, our clients from world over can work to­gether with IBM so­lu­tion con­sul­tants,

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