Artificial Intelligence to Shape the Future of Brand Communications

Instead of fearing AI, communications firms should embrace the trend and adopt more of Big Data analytics

We all know that Artificial Intelligence (AI) making significant contributions towards enhancing the quality of customer relationship management (CRM) among large organizations. But how about AI in brand communications? Well, it is a fact that AI is all-pervasive and will greatly shape the future of brand communications, particularly among organizations that are automating many of their auxiliary functions and services.

Businesses and AI

Let’s first understand how relevant AI is for businesses today. AI is an umbrella term that refers to the simulation of human intelligence processes by machines, especially computers. These processes could be learning (acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction. In addition, there is machine learning, which provides computers with the ability to learn without being