Who is India’s Mobile Heartthrob?

Most Indians court iPhone for a global brand and Micromax for a desi brand

Highlights

• Apple iPhone 5S is the No 1 premium Smartphone in India across all the top 7 states on the cumulative

installations basis as of March 2017. The latest from Apple, iPhone 7 is ranked at No 4 in some of the states. • From Android stack, Samsung and OnePlus are the only brands that made it to the list of top 5. It is worth to note that OnePlus 3T has positioned itself in the top 5 list in a very short span post its launch towards the end of 2016. • There has been growth in numbers from Oppo and Vivo as well; however, models from these brands are yet to figure in the top 5 on a cumulative basis. • Various versions of iPhone fill up the top 5 Premium category Smartphones in the states of Delhi, Gujarat, Haryana, Himachal Pradesh, Madhya Pradesh and Punjab, indicating that iPhone is not a metro affair only in India. • West Bengal loves Samsung still; otherwise the Korean giant loses out big time to iPhone