Paytm delists half its logistics partners
Paytm Mall, owned by Paytm Ecommerce Pvt. Ltd., has delisted 50% of its logistics partners, stopping deliveries to more than 9,000 pincodes where guaranteed assistance for return or replacement of goods purchased on the platform was not assured.
Paytm Mall had recently delisted as many as 85,000 sellers to ensure quality control. The company routinely evaluates existing logistics partners and aggregation centres to review their performance and buyer feedback. “Based on this audit, the company has delisted 6 out of 14 logistics partners and 30 courier aggregation centres, as they were unable to offer a consistently superior consumer experience,” it added.
The move will limit deliveries from the platform to 17,000 pincodes from 26,000 earlier. “We believe working with fewer retailers and pincodes that leads to a superior customer experience is more important than rapid expansion,” said Amit Sinha, COO, Paytm Mall.