Rubique un­der­takes mas­sive ex­pan­sion drive, will ex­pand to a 100 cities by March 2018

PCQuest - - CONTENTS -

Rubique, In­dia’s lead­ing fin­tech com­pany, is on an ag­gres­sive ex­pan­sion drive and will ex­pand to 100 cities across In­dia by March 2018 in a bid to rev­o­lu­tion­ize the tra­di­tional lend­ing sce­nario of the coun­try. Rubique is cur­rently present in 27 cities in In­dia, and ex­pects that th­ese new mar­kets will take up sub­stan­tial credit from the data-driven plat­form, rais­ing the cur­rent to­tal credit dis­bursed by the com­pany from INR 2000 Cr to triple or quadru­ple that level. This will be in line with the com­pany’s strat­egy to take its ser­vices to as many In­di­ans as pos­si­ble.

Rubique has been dis­rupt­ing the tra­di­tional lend­ing process through dig­i­tiz­ing the fi­nan­cial sec­tor. Its rev­o­lu­tion­ary ap­proach in­te­grates tech-driven par­a­digm shifts into the con­ven­tional fi­nan­cial as­sess­ment sys­tems, pro­vid­ing the best KYC, credit bu­reau in­te­gra­tion, bank­ing anal­y­sis, and en­hanced logic through its pro­pri­etary match­mak­ing al­go­rithms and use of new data sci­ence method­olo­gies.

Rubique’s unique On­line PLUS model comes with pa­per­less-fo­cused fea­tures that trans­form the loan ap­proval and pro­cess­ing – through e-KYC, rank­ing anal­y­sis, and real-time sta­tus track­ing – into an op­ti­mized and ef­fi­cient sys­tem tak­ing up min­i­mal time and greatly in­creas­ing ac­cu­racy. Rubique’s SPOT, an in­ter­nal data plat­form run by Rubique cov­ers the en­tire con­sumer jour­ney from lead gen­er­a­tion to dis­burse­ment for all types of loans and credit cards. Rubique also de­ploys Rubot, an AI de­ci­sion en­gine pow­ered bot that eases the trans­ac­tion ex­pe­ri­ence by us­ing cus­tomer data to match the cus­tomer’s fi­nan­cial re­quire­ments with the prod­ucts hosted on the plat­form. Equipped with th­ese rad­i­cal tech­nolo­gies, Rubique of­fers a wide range of loan prod­ucts and end-to-end loan ful­fil­ment to in­di­vid­u­als and MSMEs. The com­pany’s pro­pri­etary match­mak­ing al­go­rithm en­ables con­sumers to get the best deal in the quick­est pos­si­ble time while low­er­ing the cost of cus­tomer ac­qui­si­tion for the fi­nan­cial in­sti­tu­tion. Through the de­ploy­ment of th­ese tech-driven so­lu­tions and the ac­cess to the prod­ucts hosted on the plat­form, Rubique will dig­i­tize and op­ti­mize the In­dian fi­nan­cial sec­tor.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.