Rubique undertakes massive expansion drive, will expand to a 100 cities by March 2018
Rubique, India’s leading fintech company, is on an aggressive expansion drive and will expand to 100 cities across India by March 2018 in a bid to revolutionize the traditional lending scenario of the country. Rubique is currently present in 27 cities in India, and expects that these new markets will take up substantial credit from the data-driven platform, raising the current total credit disbursed by the company from INR 2000 Cr to triple or quadruple that level. This will be in line with the company’s strategy to take its services to as many Indians as possible.
Rubique has been disrupting the traditional lending process through digitizing the financial sector. Its revolutionary approach integrates tech-driven paradigm shifts into the conventional financial assessment systems, providing the best KYC, credit bureau integration, banking analysis, and enhanced logic through its proprietary matchmaking algorithms and use of new data science methodologies.
Rubique’s unique Online PLUS model comes with paperless-focused features that transform the loan approval and processing – through e-KYC, ranking analysis, and real-time status tracking – into an optimized and efficient system taking up minimal time and greatly increasing accuracy. Rubique’s SPOT, an internal data platform run by Rubique covers the entire consumer journey from lead generation to disbursement for all types of loans and credit cards. Rubique also deploys Rubot, an AI decision engine powered bot that eases the transaction experience by using customer data to match the customer’s financial requirements with the products hosted on the platform. Equipped with these radical technologies, Rubique offers a wide range of loan products and end-to-end loan fulfilment to individuals and MSMEs. The company’s proprietary matchmaking algorithm enables consumers to get the best deal in the quickest possible time while lowering the cost of customer acquisition for the financial institution. Through the deployment of these tech-driven solutions and the access to the products hosted on the platform, Rubique will digitize and optimize the Indian financial sector.