GoDaddy Launches Busi­ness Host­ing for Fast-Grow­ing Small Busi­nesses in In­dia

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GoDaddy Inc. ex­panded its host­ing ser­vices with the launch of its Busi­ness Host­ing plat­form in In­dia. GoDaddy Busi­ness Host­ing is a high per­for­mance and easy-to-man­age host­ing plat­form that is fully op­ti­mized for high-traf­fic web­sites, e-com­merce and re­source-heavy web­sites.

GoDaddy Busi­ness Host­ing is the lat­est in the com­pany’s ef­forts to ex­pand its prod­ucts for small busi­nesses who need ad­vanced so­lu­tions with more power, but may not have deep tech­ni­cal ex­per­tise to man­age it. Non­tech-savvy cus­tomers will breathe a sigh of re­lief know­ing that they can get the server-level per­for­mance they need without delv­ing into the tech­ni­cal com­plex­i­ties of server ad­min­is­tra­tion.

A small busi­ness’s re­source needs in­crease rapidly once their web­site be­comes a high-traf­fic des­ti­na­tion. As a small busi­ness grows, they build e-com­merce ca­pa­bil­i­ties, up­load re­source-heavy data such as videos and high res­o­lu­tion pho­tos, and add ad­vanced fea­tures and func­tion­al­ity to their web­sites. All this re­sults in slower page load times or slower pro­cess­ing power, par­tic­u­larly when the web­site is shar­ing re­sources with other web­sites as it hap­pens with shared host­ing. Site speed is crit­i­cally im­por­tant for grow­ing busi­nesses as faster page loads means lower bounce rates and higher av­er­age time on the web­site, even­tu­ally im­pact­ing the con­ver­sion rate. Google uses web page speed as one of the fac­tors to de­ter­mine page rank­ing which means web page load time will tend to rank higher.

To ad­dress th­ese grow­ing needs, to­day cus­tomers have the op­tion to move from Shared Host­ing to a Vir­tual Pri­vate Server or a Ded­i­cated Server. Man­ag­ing or ad­min­is­ter­ing a server re­quires a high level of tech­ni­cal ex­per­tise, a steep learn­ing curve, and can be time-con­sum­ing. Based on ac­tive cus­tomer di­a­logue as a part of GoDaddy’s Cus­tomer En­gage­ment Pro­gram, we know that cus­tomers want to fo­cus on grow­ing their busi­nesses in­stead of fix­ing or man­ag­ing server-re­lated is­sues which could de­rail their pro­duc­tiv­ity.

“GoDaddy Busi­ness Host­ing is de­signed to sim­plify and en­hance the cus­tomer ex­pe­ri­ence by elim­i­nat­ing the lim­i­ta­tions of shared host­ing with the as­sured avail­abil­ity of ded­i­cated re­sources,” said Nikhil Arora, Vice Pres­i­dent and Man­ag­ing Di­rec­tor at GoDaddy In­dia. “In In­dia, cur­rently around 40% of SMBs are in­flu­enced by tech­nol­ogy, with the num­ber set to in­crease to 90% by 2020[2], re­flect­ing the need for ad­vanced dig­i­tal tech­nolo­gies to help sup­port this evo­lu­tion of small busi­nesses in In­dia. With Busi­ness Host­ing, fast grow­ing small busi­nesses can now have a pow­er­ful op­tion for host­ing their de­mand­ing web­sites.”

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