“We are focused on making Success Stories”
In an interaction with PC Quest Vinay Rawat, CRO, Infogain talks about educating customers towards digitally transformation
With regard to Infogain, can you provide us more details about the company, your strategies and investments?
Infogain is a global IT company, headquartered in Los Gatos, California. We have close to 4000 employees and 9 delivery centres globally. The company has strong presence in Retail, Travel & Hospitality, Hi-Tech, Insurance and Healthcare verticals. Infogain provides digital solutions in each of its select verticals and the company is continuously investing in building its digital capabilities, getting the right kind of talent and bringing the right solutions to the market. We are focused in providing high-value services to our clients, understand their changing business requirement and deliver appropriate solutions to transform their businesses.
Infogain has been recently recognized by Zinnov as amongst top global digital services providers in Zinnov Zones for digital services 2017
Where are you focusing more in mid market or enterprise segment?
Our focus is to partner with customers who are keen on accelerating their digital transformation or technology migration. Infogain serves customers across segments and many of them are Fortune 500 companies and well-known established brands. Today customers emphasize more on competency levels of a vendor than the size. The customer is more interested in assessing if you have done a project, and how have you done it, have you really delivered the value to your clients and can you help them deliver ROI in a shorter period of time. These target customers are currently operating in a technology environment where Infogain has the experience and the advantage of delivering many projects successfully to others. For example
if we take Oracle enterprise solutions which has been adopted by many organizations. Infogain has multiple success stories in this area; we’re going to all those customers who’re using Oracle EBS and sharing the customer success stories and unique thing which we’ve done in our existing customer base. The idea is to educate the customer, share your experience and showcase that you have the proven expertise.
What is the number of customer base?
We have a focused client list of more than 40 customers. Majority of our revenue comes from the top accounts and we are completely focused on innovation and delivering high quality services in those accounts, whether by pooling our talented resources and having dedicated senior account managers or by creating IT architecture for them. Our top strategic account has dedicated solutions leaders who have domain expertise and can advise the client on business processes and technology requirements. In addition we ensure each of our accounts receives adequate management bandwidth and attention through regular meetings, client visits, thought leadership sessions, innovation days and joint workshops.
Tell us about some solutions and frameworks
Digital is the way forward and we are strengthening our digital capabilities and investing in the areas of Automation, Artificial Intelligence, BI Analytics, Customer Experience, Cloud Migration and Legacy products modernization. Our focus areas include: Knowledge Management, Retail - POS and merchandizing solution implementation Unified automation platform (UAP) - Automated Testing Platform Customer journey mapping and intuitive experience implementation Legacy modernization has been a core area of Infogain’s work. This is helping products companies to extend the lifecycle of their existing products and also improve the customer experience by integrating new technologies, interfaces in their existing products. This has been a key differentiator for us.
What about R&D centers as you’re partnering with several companies?
Infogain is scouting for innovative partners who are providing cutting- edge technology platforms. We are partnering with niche tech companies where companies have credible solutions in the emerging technology space. The strategy is we will provide the services around these platforms and the customized services, solutions or frame-works build around these platforms will be the value delivered to our customers. The partner also remains benefited as they can also take those customized solutions to their customers, draw on Infogain’s capabilities or talent pool. We have recently launched a new Innovation Lab at Infogain’s headquarters in Los Gatos which showcases next- gen technologies including Chatbots, Customer Engagement, Machine Learning, Artificial Intelligence, Cloud, Social and more.
What are your thoughts about the Indian market and is Infogain focusing on the same?
In Indian market there are certain industry segments like Retail which is expanding fast and are making good technology investments. The technology investment in this segment may be at par with what we see outside in a similar industry. Indian enterprises are competing with big MNC’s today and to sustain they have to implement similar system and technology which are being utilized by their competitors. There is a lot of demand today by Indian enterprises to get valuable data insights from their customer transactions, sales or supply chain to improve customer value. All these factors make Indian market very attractive to mid-tier companies like us. Infogain is strengthening and reinforcing the team to create much larger revenue base in India.
What will be your focus area for 8-12 months?
We are focusing on revenue growth through our investments in next- generation technologies, co-innovation labs and partnerships. We are also strengthening our teams in Digital Consulting and Solutioning.
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Vinay Rawat CRO, Infogain