SAM­SUNG IN­DIA

PCQuest - - COVER STORY -

Sam­sung Air Pu­ri­fier port­fo­lio of­fers two in­no­va­tive prod­ucts: AX7000 and AX3000. The flag­ship AX7000 gives faster air pu­rifi­ca­tion with higher Clean Air De­liv­ery Rate (CADR) and cov­ers a large area, ow­ing to its abil­ity to pro­vide three-way air­flow. It is equipped with out­stand­ing fil­ter that traps 99% of PM2.5 (ul­tra-fine dust) and the Dig­i­tal Inverter Mo­tor en­sures dura­bil­ity and long-term en­ergy ef­fi­ciency. The four-step air fil­tra­tion process pro­vides dou­ble pro­tec­tion and re­sults in a fresh and pol­lu­tion-free air.

The Air Pu­ri­fier comes with a dig­i­tal in­di­ca­tor and var­i­ous color lights that shows the pol­lu­tion drop on a real time ba­sis and the 3 sen­sors give an ex­act nu­meric mea­sure­ment of the PM2.5 (ul­tra-fine dust) and PM10 (fine dust) lev­els. It is so slim that it fits any­where. It also has a front–sided air in­let, hence there is no need to move or pull it away from the wall. It can eas­ily be cleaned or changed by open­ing the door on the front.

The com­pact AX3000, like AX7000, pro­vides faster air pu­rifi­ca­tion and traps 99% PM2.5 (ul­tra-fine dust). It is easy to op­er­ate and main­tain and has smart sen­sor that alerts you when a fil­ter needs to be changed. Both prod­ucts are avail­able across lead­ing off­line and on­line stores. AX7000 and AX3000 are avail­able for INR 41,990 and INR 15,490, re­spec­tively.

Com­peti­tors and USPs

Sam­sung lis­tens to the con­sumers and de­liver mean­ing­ful in­no­va­tions to make their lives bet­ter. Sam­sung range of air pu­ri­fiers, with cut­ting edge tech­nol­ogy and de­sign ex­cel­lence, will pro­tect con­sumers from in­door al­ler­gens and ir­ri­tants, and help them adopt a health­ier life­style.

As mod­ern homes are air­tight, these ir­ri­tants can’t eas­ily es­cape and de­mand an ad­vanced pu­rifi­ca­tion process. Sam­sung air pu­ri­fiers are de­signed to com­bat in­door pol­lu­tion in the most ef­fec­tive way pos­si­ble with the least power con­sump­tion. En­ergy ef­fi­ciency and func­tional ef­fi­ciency are some­thing that we of­fer with each of our prod­ucts.

Sam­sung air pu­ri­fiers har­bour 4 key fea­tures that makes it a com­pelling buy- Pu­ri­fies the air faster; en­sures dura­bil­ity and long-term en­ergy ef­fi­ciency; comes with a dig­i­tal in­di­ca­tor and var­i­ous color lights, that shows the pol­lu­tion drop on a real time ba­sis and they are space ef­fi­cient as well. Per­fectly built for In­dian homes.

Most of the air pu­ri­fiers that are avail­able in the mar­ket are bulky, weighs heavy and need to be moved in or­der to clean them. AX7000 is so slim that it fits any­where and has a front–sided air in­let. There­fore there is no need to move or pull it away from the wall. It can eas­ily be cleaned or changed by open­ing the door that is on the front. Mar­ket Strat­egy

With in­creas­ing aware­ness among con­sumers, Sam­sung aim is to match their needs and ex­pec­ta­tions. Thus, plac­ing the prod­ucts strate­gi­cally, where the cus­tomers are- on­line or off­line; is our key pri­or­ity. En­deav­our is to com­mu­ni­cate the ben­e­fits of our air pu­ri­fiers and for that there are lot of mall ac­ti­va­tions, shows be­ing done etc.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.