PCQuest - - MOBILITY - Authored by Will Yang, Brand Di­rec­tor, OPPO Mo­biles In­dia

In the mod­ern times, sev­eral fac­tors have sim­pli­fied hu­man’sway of liv­ing. Over the years, we can eas­ily no­tice the im­prove­ments that have been brought to our life­style and it will only be­fair to say that tech­nol­ogy has played a ma­jor part in most of these im­prove­ments. With ev­ery pass­ing year, hu­mans have grown into the habit of adapt­ing to new and in­no­va­tive tech­nolo­gies, mostly be­cause it sim­pli­fies our lives and seam­lessly fits into our daily rou­tine. Imag­in­ing a world without our lap­tops, smart­phones and tele­vi­sions seems im­pos­si­ble- our pro­fes­sional and per­sonal lives are de­pen­dent on them.To put it dif­fer­ently, tech­nol­ogy for the long­est time has been a so­lu­tion to most of the prob­lems faced by mankind.

Talk­ing about so­lu­tions, these come in dif­fer­ent shapes and forms and im­pact ev­ery­thing from how we travel, con­nect with friends in far off lands, track our health to how we click bet­ter, de­fined, nat­u­ral and bright im­ages with just a click! Yes, over the past few years, smart­phones have come a long way from just be­ing a mode of call­ing and con­nect­ing to now re­plac­ing DSLRs – all thanks to the in­no­va­tive tech­nol­ogy called Ar­ti­fi­cial In­tel­li­gence. Ar­ti­fi­cial In­tel­li­gence is essen­tially the cre­ation of sys­tems that use ad­vance an­a­lytic strat­egy, es­pe­cially ma­chine learn­ing and deep learn­ing to ac­com­plish things that pre­vi­ous we thought only peo­ple could do. It now of­fers ef­fi­cient so­lu­tions to ev­ery­day prob­lems - from re­minders, per­son­al­ized ex­pe­ri­ences to tailored med­i­cal treat­ments, Ar­ti­fi­cial In­tel­li­gence prom­ises to trans­form the way we live by smartly as­sist­ing us.

Em­brac­ing Ar­ti­fi­cial In­tel­li­gence

Com­ing to smart­phones, with all the ma­jor tech­nol­ogy com­pa­nies talk­ing about it, AI is one of the big­gest trends seen in the tech­nol­ogy land­scape. Each and ev­ery brand that wishes to of­fer its con­sumers an in­no­va­tive cam­era ex­pe­ri­ence is in­vest­ing in the Ar­ti­fi­cial In­tel­li­gence game. From big data learn­ing com­pa­nies to smart­phones brands like Huawei, OPPO, Xiaomi, ev­ery­one is us­ing the tech­nol­ogy to dis­rupt the mar­ket. These smart­phone mak­ers along with their R&D teams are of­fer­ing Ar­ti­fi­cial In­tel­li­gence inf used smart­phone sthat can do next word pre­dic­tion for typ­ing, con­tex­tual lan­guage un­der­stand­ing in voice in­put, and more!The goal is to of­fer smart­phones that cap­ti­vate the au­di­ence and give power in their hands – power to do more with their smart­phones. From imag­ing and pho­tog­ra­phy, ef­fi­cient bat­tery us­age to se­cu­rity to pro­tect data, these phones have all these fea­tures to ease the life of the con­sumers.

A.I. re­defin­ing the cam­era ex­pe­ri­ence

One of the most talked about ap­pli­ca­tion of Ar­ti­fi­cial In­tel­li­gence has been in smart­phone cam­eras. Con­sumers are plac­ing cam­era per­for­mance on the top of their list when look­ing at buy­ing a smart­phone. While pre­vi­ously con­sumers fo­cussed mainly on the num­ber of fil­ters and megapix­els of the smart­phone, Ar­ti­fi­cial In­tel­li­gence is cre­at­ing rip­ples in smart­phone cam­era tech­nol­ogy. AI is mak­ing it easy for us to click that pic­ture-per­fect selfie. It has now taken the role of the pho­tog­ra­pher, ad­just­ing, putting ap­pro­pri­ate fil­ters and pre­dic­tions as and when a pic­ture is clicked. This means that any­one with an ad­vanced Ar­ti­fi­cial In­tel­li­gence en­abled smart­phone cam­era can be­come a pro pho­tog­ra­pher with no skills, train­ing or ex­pen­sive equip­ment. The AI is en­tirely re­defin­ing the pho­tog­ra­phy space.

Will Yang, Brand Di­rec­tor, OPPO Mo­biles In­dia

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