MONTE CARLO eyes Com­plete Ap­parel Wear

Perfect Sourcing - - Retail News -

Monte Carlo Fash­ions, known mostly as a win­ter­wear brand, is look­ing to ex­pand their prod­uct range to be recog­nised as an all-sea­son ap­parel brand and in­crease foot­prints across the coun­try. The com­pany in an in­vestor pre­sen­ta­tion to an­a­lysts said it will “fo­cus on a com­pre­hen­sive range of cot­ton and cot­ton­blended prod­ucts which cater to all sea­sons in or­der to ex­pand our all-sea­son prod­uct range and strengthen our pan-in­dia op­er­a­tions”. In the pre­vi­ous fis­cal, 58.1% of Monte Carlo Fash­ions to­tal rev­enue of Rs 534.3 crore came from cot­ton seg­ment.

Home fur­nish­ings, kids and win­ter prod­ucts ac­counted for 9.1%, 4.78% and 28.1% sales, re­spec­tively. “The com­pany is ex­pand­ing pres­ence in western and south­ern mar­kets as well as ex­pand­ing its prod­uct of­fer­ings in home fur­nish­ing and kids seg­ments in or­der to re­duce the over­all sea­son­al­ity im­pact. The com­pany said it plans to di­ver­sify its pan-in­dia pres­ence by pen­e­trat­ing into the south­ern and western re­gions.

At present, 46% of the rev­enue comes from North re­gion and 30% from East. Sales from Cen­tral, South and West In­dia re­gions to­gether ac­count for 24% of the to­tal rev­enue.

The com­pany op­er­ates 231 ex­clu­sive brand out­lets across the coun­try and sells prod­ucts through over 2,300 multi-brand out­lets such as Shop­pers Stop.

It will also fo­cus on on­line sales through its own por­tal as well as tie-ups with e-com­merce por­tals such as Flip­kart, Jabong, Snapdeal and In­dia Shop­ping.

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