MARKABLE an App that Can Create Difference
Ayear ago the Madison startup Markable rolled out its signature product which was an app that could take photos of dresses, shirts, handbags or heels and tell you where to buy the clothes in the picture and now that initial game plan has been scrapped. Instead of using its sophisticated artificial intelligence for a consumer fashion app, Markable is now selling its technology to online fashion retailers. The original Markable app was a one-stop shop for fashionistas. A consumer could upload a photo of a clutch handbag, or a model with a snazzy ensemble, and the app would identify the products in the image and highlight similar clothes available for purchase on retail websites. Markable also offers “visual search engine optimization” to retailers. In other words, the software automatically creates descriptions for clothing that will make the items more likely to pop up during a Google search.