MARKABLE an App that Can Cre­ate Dif­fer­ence

Perfect Sourcing - - Retail News -

Ayear ago the Madi­son startup Markable rolled out its sig­na­ture prod­uct which was an app that could take pho­tos of dresses, shirts, hand­bags or heels and tell you where to buy the clothes in the pic­ture and now that ini­tial game plan has been scrapped. In­stead of us­ing its so­phis­ti­cated ar­ti­fi­cial in­tel­li­gence for a con­sumer fash­ion app, Markable is now sell­ing its tech­nol­ogy to on­line fash­ion re­tail­ers. The orig­i­nal Markable app was a one-stop shop for fash­ion­istas. A con­sumer could up­load a photo of a clutch hand­bag, or a model with a snazzy ensem­ble, and the app would iden­tify the prod­ucts in the im­age and high­light sim­i­lar clothes avail­able for pur­chase on re­tail web­sites. Markable also of­fers “vis­ual search en­gine op­ti­miza­tion” to re­tail­ers. In other words, the soft­ware au­to­mat­i­cally cre­ates de­scrip­tions for cloth­ing that will make the items more likely to pop up dur­ing a Google search.

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