Eyes Bigger Share in Indian Market
Established in 1986, Chee Siang (Group) Corporation is a Taiwan based multinational enterprise specialising in the manufacture and sales of “Golden Wheel” industrial sewing machines. To meet the increasing demand of the international market for “Golden Wheel” industrial sewing machines, the corporation selected a key state-level development zone in Jinqiao Export Processing Zone to establish Chee Siang Sewing Machine (Shanghai) Co., Ltd.
The site covers an area of 80 acres, including a gross floor area of 66000 square meters, with an investment of more than 60 million U.S. dollars, which paves the way for the company to become an international leading brand in the future. “We have two factories in Taipei and Shanghai. We are the biggest sewing machine company from Taiwan and the only company that has in-house manufacturing for all type of hooks, spare parts or control systems,” said alex Lee, from the company while interacting with Team Perfect Sourcing at Gte. He also mentioned that the Chairman of the company is visionary and puts a lot of effort in bringing Japanese culture into the development of Golden Wheel mechanical parts, making every tiny part just like a delicate piece of art. “90% of the parts used in machines are produced in our own factory,” said Alex.
In India market we launched our brand in 1995, we have an authorised agent in Kanpur by the name Star International and in Mumbai Balaji Sewing machine is our sole distributor. “We are mainly into leather and shoes industry and working with famous companies in India like Relaxo and Bata. “Indian market is tough, but we cannot ignore because it is huge. India also buys volumes, but they look for economical machines especially in local market,” he concluded.
alex Lee, golden Wheel