Eyes Big­ger Share in In­dian Mar­ket

Perfect Sourcing - - Fair & Events -

Es­tab­lished in 1986, Chee Siang (Group) Cor­po­ra­tion is a Tai­wan based multi­na­tional en­ter­prise spe­cial­is­ing in the man­u­fac­ture and sales of “Golden Wheel” in­dus­trial sew­ing ma­chines. To meet the in­creas­ing de­mand of the in­ter­na­tional mar­ket for “Golden Wheel” in­dus­trial sew­ing ma­chines, the cor­po­ra­tion se­lected a key state-level de­vel­op­ment zone in Jin­qiao Ex­port Pro­cess­ing Zone to es­tab­lish Chee Siang Sew­ing Ma­chine (Shang­hai) Co., Ltd.

The site cov­ers an area of 80 acres, in­clud­ing a gross floor area of 66000 square me­ters, with an in­vest­ment of more than 60 mil­lion U.S. dol­lars, which paves the way for the com­pany to be­come an in­ter­na­tional lead­ing brand in the fu­ture. “We have two fac­to­ries in Taipei and Shang­hai. We are the big­gest sew­ing ma­chine com­pany from Tai­wan and the only com­pany that has in-house man­u­fac­tur­ing for all type of hooks, spare parts or con­trol sys­tems,” said alex Lee, from the com­pany while in­ter­act­ing with Team Per­fect Sourc­ing at Gte. He also men­tioned that the Chair­man of the com­pany is vi­sion­ary and puts a lot of ef­fort in bring­ing Ja­panese cul­ture into the de­vel­op­ment of Golden Wheel me­chan­i­cal parts, mak­ing every tiny part just like a del­i­cate piece of art. “90% of the parts used in ma­chines are pro­duced in our own fac­tory,” said Alex.

In In­dia mar­ket we launched our brand in 1995, we have an au­tho­rised agent in Kan­pur by the name Star In­ter­na­tional and in Mum­bai Balaji Sew­ing ma­chine is our sole dis­trib­u­tor. “We are mainly into leather and shoes in­dus­try and work­ing with fa­mous com­pa­nies in In­dia like Re­laxo and Bata. “In­dian mar­ket is tough, but we can­not ig­nore be­cause it is huge. In­dia also buys volumes, but they look for eco­nom­i­cal ma­chines es­pe­cially in lo­cal mar­ket,” he con­cluded.

alex Lee, golden Wheel

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.