Asahi Kasei & National Institute of Design Join Hands
Launches BORN FROM COTTON Project
The National Institute of Design as part of its curriculum provides opportunities to its students to explore diverse, real-life situations by collaborating with professional bodies and mutually supporting live classroom projects. Working on the same recently came together for a project called BORN FROM COTTON, wherein the students as a part of ongoing academic classroom design project explored the Asahi Kasei products and showcased latest collections using the same. The project was sponsored by Asahi Kasei Corporation, Japan and The National Institute of Design.
The outcome of the apparel design class room, collaboration project was showcased as an innovative apparel show, ‘Born from Cotton’ celebrating human stories through movements and music. The same was inaugurated at the Design Gallery, NID PG Campus, Gh-0, Near Info-city, Gandhinagar.
13 senior students of Masters of Design, Apparel Design have designed and developed a collection of quality apparels suitable for local and global high-fashion markets understanding the fluidity, drapeability, silky touch, breathability comfort and eco- friendliness properties of the cupro fiber and fabrics.
The collections explore varieties of luxurious Asahi Bemberg™ fabrics which are produced in Surat by using Asahi Bemberg yarn which is only manufactured by Asahi Kasei in Japan. In addition 17, Bachelors of Design students of Textile Design have designed and developed a collection of printed textiles and surfaces with a focus on various dyeing and printing techniques on Asahi Bemberg™ fabrics which have excellent dyeability and printability.
Asahi Kasei is Japanese group with businesses in various fields and mostly in niche segments. In textiles the four main products are Asahi Bemberg™, the unique cellulosic fabric born from cotton (yarn is Cuproammonium rayon) ; ROICA™ premium stretch fiber; Bemliese™, nonwovens including spunbond for growing hygienic applications; and Leona™ nylon 66 filaments for automotive applications.
Asahi Kasei has been involved in the Business Call to Action (BCTA) led by the United Nations Development Programme (UNDP), to contribute to Indian textile industry by giving educational support to upcoming textile graduates. This collaboration is a part of that initiative.
Around 300 people witnessed the show from various streams of textile industry like weavers, designers, academicians. Hideto Tanimoto, General Manager, Cupro Sales, Asahi Kasei Corporation, Japan, Pradyumna Vyas, Director, NID, Krishna Patel, Dean, NID Gandhinagar, Sanjeev Kothavade, Country Head-textiles, Itochu India Pvt. Ltd, Mumbai, Sushil Zatakia, Partner, Dolly enterprise, Mumbai and. Aakash Marfatia, Partner, GBM sons, Mumbai graced the occasion.