Asahi Kasei & Na­tional In­sti­tute of De­sign Join Hands

Launches BORN FROM COT­TON Project

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The Na­tional In­sti­tute of De­sign as part of its cur­ricu­lum pro­vides op­por­tu­ni­ties to its stu­dents to ex­plore di­verse, real-life sit­u­a­tions by col­lab­o­rat­ing with pro­fes­sional bod­ies and mu­tu­ally sup­port­ing live class­room projects. Work­ing on the same re­cently came to­gether for a project called BORN FROM COT­TON, wherein the stu­dents as a part of on­go­ing aca­demic class­room de­sign project ex­plored the Asahi Kasei prod­ucts and show­cased lat­est col­lec­tions us­ing the same. The project was spon­sored by Asahi Kasei Cor­po­ra­tion, Ja­pan and The Na­tional In­sti­tute of De­sign.

The out­come of the ap­parel de­sign class room, col­lab­o­ra­tion project was show­cased as an in­no­va­tive ap­parel show, ‘Born from Cot­ton’ cel­e­brat­ing hu­man sto­ries through move­ments and mu­sic. The same was in­au­gu­rated at the De­sign Gallery, NID PG Cam­pus, Gh-0, Near Info-city, Gand­hi­na­gar.

13 se­nior stu­dents of Mas­ters of De­sign, Ap­parel De­sign have de­signed and de­vel­oped a col­lec­tion of qual­ity ap­par­els suit­able for lo­cal and global high-fash­ion mar­kets un­der­stand­ing the flu­id­ity, dra­peabil­ity, silky touch, breatha­bil­ity com­fort and eco- friend­li­ness prop­er­ties of the cupro fiber and fab­rics.

The col­lec­tions ex­plore va­ri­eties of lux­u­ri­ous Asahi Bem­berg™ fab­rics which are pro­duced in Surat by us­ing Asahi Bem­berg yarn which is only man­u­fac­tured by Asahi Kasei in Ja­pan. In ad­di­tion 17, Bach­e­lors of De­sign stu­dents of Tex­tile De­sign have de­signed and de­vel­oped a col­lec­tion of printed tex­tiles and sur­faces with a fo­cus on var­i­ous dye­ing and print­ing tech­niques on Asahi Bem­berg™ fab­rics which have ex­cel­lent dye­abil­ity and print­abil­ity.

Asahi Kasei is Ja­panese group with busi­nesses in var­i­ous fields and mostly in niche seg­ments. In tex­tiles the four main prod­ucts are Asahi Bem­berg™, the unique cel­lu­losic fab­ric born from cot­ton (yarn is Cuproam­mo­nium rayon) ; ROICA™ pre­mium stretch fiber; Bem­liese™, non­wo­vens in­clud­ing spun­bond for grow­ing hy­gienic ap­pli­ca­tions; and Leona™ ny­lon 66 fil­a­ments for au­to­mo­tive ap­pli­ca­tions.

Asahi Kasei has been in­volved in the Busi­ness Call to Ac­tion (BCTA) led by the United Na­tions De­vel­op­ment Pro­gramme (UNDP), to con­trib­ute to In­dian tex­tile in­dus­try by giv­ing ed­u­ca­tional sup­port to up­com­ing tex­tile grad­u­ates. This col­lab­o­ra­tion is a part of that ini­tia­tive.

Around 300 peo­ple wit­nessed the show from var­i­ous streams of tex­tile in­dus­try like weavers, de­sign­ers, aca­demi­cians. Hideto Tan­i­moto, Gen­eral Man­ager, Cupro Sales, Asahi Kasei Cor­po­ra­tion, Ja­pan, Pradyumna Vyas, Direc­tor, NID, Kr­ishna Pa­tel, Dean, NID Gand­hi­na­gar, San­jeev Kothavade, Coun­try Head-tex­tiles, Itochu In­dia Pvt. Ltd, Mum­bai, Sushil Zatakia, Part­ner, Dolly en­ter­prise, Mum­bai and. Aakash Mar­fa­tia, Part­ner, GBM sons, Mum­bai graced the oc­ca­sion.

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