Vi­sion to Ex­cel and Lat­est Em­broi­dery Tech­nol­ogy at UNIX

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Es­tab­lished in 2005, Surat-based UNIX Stitch Ma­chines Pvt. Ltd. is one of the most in­no­va­tive and cre­ative com­pa­nies emerg­ing in the com­puter em­broi­dery in­dus­try. Within a short span of time, the com­pany has po­si­tioned it­self with a dis­tinc­tive iden­tity as a com­plete so­lu­tion sup­plier in the em­broi­dery in­dus­try.

Dur­ing Gar­tex 2017, Unix show­cased their best tech­nol­ogy and got great re­sponse. “So far no other com­pany has ex­hib­ited a prod­uct like the one that Unix has dis­played, namely the high speed laser ma­chine with mo­torised colour change, thread hold­ing de­vice and high speed chan­nelling, which in­te­grates a great com­bi­na­tion of flat stitch, chain stitch, dori ap­pli­ance and the laser de­vice all in one. The cus­tomer is mes­merised as to how, with one ma­chine, a per­son can make a cush­ion cover that oth­ers can’t,” said San­jay Jha, Direc­tor, Unix, who has an en­gi­neer­ing back­ground and is reg­u­larly ring­ing in in­no­va­tions in tech­nol­ogy and also in the way the group func­tions. “Our vi­sion is to give cus­tomers ser­vices in the short­est time pos­si­ble and work on a long term so­lu­tion for clients,” he said. “Ex­porters just love this ma­chine and its qual­ity of work,” pro­fessed San­jay.

The com­pany re­cently ex­panded its ser­vices and also shifted to new premises in Surat, while si­mul­ta­ne­ously open­ing their North In­dia re­gional of­fice at Okhla to re­main closer to the cus­tomer.

He also shared the so­cial agenda hid­den be­hind Unix’s mar­ket­ing strat­egy. Ac­cord­ing to San­jay, In­dia has great po­ten­tial to be­come the lead­ing tex­tile in­dus­try around the globe. “Cur­rently this in­dus­try has am­a­teur tech­nol­ogy, so for the fu­ture we are look­ing for­ward to tie up with our part­ners and make em­broi­dery ma­chines that can be used by house­wives and de­sign­ers so that they have the op­tion of mak­ing ap­parel in-house and also without any fear of their de­signs get­ting copied,” said San­jay.

As far as the traf­fic at the ex­hi­bi­tion was con­cerned, San­jay replied, “This is the first time we have par­tic­i­pated, the ex­hi­bi­tion has been or­gan­ised in a very good way as the or­gan­is­ers have man­aged to at­tract qual­ity foot­fall. The crowd here has not come for win­dow shop­ping and we have met se­ri­ous buy­ers and in­ter­ested clients, all thanks to the or­gan­iser’s tire­less pro­mo­tional ef­forts.”

san­jay Jha, direc­tor, unix stitch Ma­chines pvt. Ltd.

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