I.R. AC­CES­SORIES

LOVE FOR PRINTS LAID THE FOUN­DA­TION FOR

Perfect Sourcing - - Inside -

As one browses through the web­site of I.R. Ac­ces­sories, th­ese lines would de­mand your at­ten­tion first since the quote de­scribes the his­tory of the com­pany per­fectly. Sim­ple love for pat­terns and prints mo­ti­vated a man to build up a whole busi­ness for tex­tile print­ing, scarf man­u­fac­tur­ing and gar­ment man­u­fac­tur­ing, which is a newly added feather to their crown.

I.R. Ac­ces­sories, started in 2007, is based in Mane­sar, on the out­skirts of Gu­ru­gram, Delhi NCR. Three run­ning units in the fac­tory en­sure pro­duc­tiv­ity, qual­ity and quan­tity all un­der one roof. A highly ef­fi­cient team of re­search and de­vel­op­ment, prod­uct de­sign­ers, sam­pling and best print­ing tech­nol­ogy ded­i­cated to en­sure qual­ity and pack­ag­ing is the key that has un­locked suc­cess for this com­pany.

I.R. Ac­ces­sories be­ing into the ex­port mar­ket not only makes sure of the qual­ity of the prod­uct, but also cares about its re­spon­si­bil­ity to­wards the en­vi­ron­ment. Thus an eco-friendly man­u­fac­tur­ing process in­cludes the best qual­ity inks, pol­lu­tion con­trolled pro­duc­tion and dis­posal of in­dus­trial wastage handed over to a gov­ern­ment au­tho­rised agency for fur­ther dis­posal.

In a one to one in­ter­view Ra­jesh Mal­ho­tra, Direc­tor of I.R. Ac­ces­sories came up to un­veil the se­cret be­hind his com­pany’s suc­cess and a lot more.

PS: why Scarves? ra­jesh Mal­ho­tra: To be very hon­est, I never thought in that way, it wasn’t re­ally a strate­gised de­ci­sion. 90% of the in­dus­try is into gar­ment man­u­fac­tur­ing, I wanted to do some­thing dif­fer­ent, also there was a gut feel­ing that it will work for me, hence Scarves.

PS: which mar­kets do you cater to? ra­jesh Mal­ho­tra: We are into ex­ports and cater to the Euro­pean mar­ket. Some of our main clients are Deben­hams, S Oliver, Street One, Esprit and many oth­ers.

PS: what type of tech­nol­ogy are you us­ing in your fac­tory? ra­jesh Mal­ho­tra: We are us­ing dig­i­tal print­ing ma­chines by Durst. The ma­chines help us to in­clude a wide range of col­ors; one can make a bet­ter color pal­ette and it gives you vivid and ac­cu­rate print­ing. We al­ways wanted high-speed ma­chines, so we opted for

“Fash­ion is not nec­es­sar­ily about la­bels. it’s not about brands. it’s about some­thing else that comes from within you.” Ralph Lau­ren

this ma­chine. Along with that the fact that as a ma­chine it is very pre­cisely de­signed, it is like in­vest­ing in a Mercedes, it not only gives you great ser­vice, but looks good as well.

PS: what type of prod­ucts you man­u­fac­ture and in what fab­rics? ra­jesh Mal­ho­tra: We use all sort of fab­rics, like cot­ton, cot­ton blends and wool. Our range of prod­ucts in­cludes finest scarves, stoles, sarongs, pash­mi­nas and more. We have the ex­pe­ri­ence and ca­pac­ity to cre­ate unique, ex­quis­ite and cus­tomised blends of nat­u­ral fab­rics such as Silk, Cot­ton, Li­nen, Wool, Or­ganic Cot­ton and other Lux­ury Fi­bres. Our prod­ucts are Cer­ti­fied with GOTS (Global Or­gan­ics Tex­tiles Stan­dard) and BCI.

PS: what is your pro­duc­tion ca­pac­ity? ra­jesh Mal­ho­tra: The ma­chine has the ca­pac­ity to print 2000 me­tres/day, but we use the ma­chine for 8 hrs which gives us around 1000 me­tres of prints per day. We have 14 sam­pling ma­chines and a to­tal of 300 ma­chines out of which 140 ma­chines are ded­i­cated to gar­ments with a monthly pro­duc­tion ca­pac­ity of 50,000 pcs per month and three hun­dred thou­sand for scarves. We are con­stantly in­no­vat­ing and up­dat­ing our­selves with chang­ing tech­no­log­i­cal trends to face global chal­lenges and give our clients top qual­ity and re­li­able prod­ucts ac­cord­ing to their spec­i­fi­ca­tions and re­quire­ments. Our man­u­fac­tur­ing fa­cil­ity is 100% com­pli­ant to all lo­cal laws per­tain­ing to health, safety and labour reg­u­la­tions. We are proud of the fact that we have 100% Com­pli­ance by SEDEX, BSCI, STR.

what is your re­cent busi­ness de­vel­op­ment, do you plan to ex­pand? ra­jesh Mal­ho­tra: My com­pany has been into scarves and shawls for a long time; to keep up with the pace of mar­ket, we have just en­tered gar­ment man­u­fac­tur­ing and this seg­ment is avail­able ex­clu­sively for the In­dian mar­ket in the name of IRALZO on­line. We are sell­ing gar­ment, printed kur­tis and scarves on IRALZO.

PS: there are other com­pet­i­tive on­line por­tals like ajio, ABOF and many more, what makes iralzo stand out in the crowd? ra­jesh Mal­ho­tra: Be­ing ex­porters, we think that we can’t com­pro­mise on the qual­ity of the fab­ric, we sim­ply can’t af­ford to use low qual­ity fab­ric and we are fol­low­ing the same pol­icy for our on­line por­tal. We are us­ing best qual­ity combed fab­ric.

PS: what are the rea­sons for your suc­cess ever since you started? ra­jesh Mal­ho­tra: Ex­pan­sion in terms of tech­nol­ogy, de­sign and the newly added gar­ment seg­ment has trig­gered suc­cess for us.

PS: it has more than ten years since you came into the mar­ket, how do you think the mar­ket is grow­ing? ra­jesh Mal­ho­tra: In the cur­rent sit­u­a­tion let’s not talk about growth, it’s all about sus­te­nance; gov­ern­ment has made im­port le­nient but ex­port has be­come dif­fi­cult so sus­tain­ing in the busi­ness is more im­por­tant than earn­ing profit. With more than three hun­dred thou­sand scarves man­u­fac­tured every month, I.R. Ac­ces­sories has made its mark in the ex­port mar­ket and dreams big to cap­ture the do­mes­tic mar­ket too.

ra­jesh Mal­ho­tra, direc­tor, i.r. ac­ces­sories

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