GEAR - Intensifies and Broadens Role in Improving Exports from Jaipur
Garment Exporters Association of Rajasthan (GEAR) was formed in 1978 with the help of fledgling Founder Members. The main aim was to promote export of Garments from Rajasthan since no such apex organisation existed at that time. Now there are around 270 Members, out of which 60% are life members. The members are exporting Readymade Garment all over the world. Over the last 26 years, the Association has been assiduously promoting exports by organising buyers-seller meets, trade exhibitions, Garment Fairs, etc., in its ceaseless endeavour to promote and expose Indian Garments to
International markets for greater visibility and choice of products.
There has been a gradual but forceful shift in concept and ideology over the past four decades. The current team headed by ravi poddar, MD Cheer Sagar, is more aggressive, dynamic and proactive, imbued with a common objective of making Jaipur an ideal destination for manufacturing garments. There is a lot of focus on transparency among fellow members on various issues like how to increase exports, tackling day to day problems, sourcing raw material and machines, adopting new technologies, holding regular seminars and discussion forums to identify and resolve problems, working on new markets, improving products and efficiency and much more. The closely knit group has openly realised that rather than resorting to internecine squabbling and competing with each other, it is far better to unite and fight for common causes and long term growth.
Their website is always updated, there are groups being formed amongst the members to help each other in challenging situations while also identifying fairs and exhibitions that can give a boost to their business.
Speaking exclusively to PERFECT SOURCING, ravi poddar, president, gear said, “Today, the Jaipur market is not export oriented per se, but serves as a major apparel manufacturing hub to both the export and domestic market. As an association, we have been working on areas that can accelerate growth and help us sail through the tough times being faced by the industry post demonetisation and GST.” He confirmed that Jaipur does business of approximately Rs 5000 cr every year (both exports and domestic) and most of the exporters are now into the domestic side of business also. “The industry has survived the recent tough times by falling back on the domestic market and now most companies are
Today Jaipur market is not export oriented but it caters as a major apparel manufacturing hub to both exports and domestic market. As an association we have been working on areas that can accelerate growth and help us sail through the tough times being faced by the industry post demonitisation and GST.
dependent on it with a share of 70: 30 in domestic versus export quantity,” shared Poddar. He also revealed that big chains like Reliance Retail are already sourcing a lot and plan to source almost 1cr garments from Jaipur every year.
He feels that Jaipur is no longer an outdated hub because it has some of the best factories with good turnover, product mix and buyers profile. Companies like H&M and Zara are also looking at Jaipur for sourcing and are doing sampling with many exporters. “We have the best of factories. We will shortly have a new apparel park which will house all garment units and is expected to be operational by March 2018. Buyers from countries like Brazil, Russia, Argentina and South America have shown interest which will give a major push to Jaipur in the coming times,” he articulated.
Poddar however raised concern about increasing challenges like GST, low duty drawback rates and shifting of labour to other manufacturing destinations as this would cause trouble for existing units in Jaipur. “I have written to our CM that we should also think of some incentives or schemes like Jharkhand where the Govt is attracting investments by giving many advantages to its natives and people interested in investment,” said Poddar.
Poddar feels that as exporters, they have to now market themselves in a more aggressive manner, travel a lot, meet buyers and understand them and their concerns and squeeze wherever they can so that profitability, which is being affected, can be worked upon.
To offer more benefits to its members, GEAR has also tied up with Air India wherein they have agreed that members of association will use Air India’s service to travel. “We are now trying to work on discounted prices for air cargo from airlines so that the industry gets some benefit,” said aseem Singla, from Gear who also runs export house by the name Fashion Images Overseas. He also informed that as an association they are leaving no stone untouched and right from collective decisions regarding buying of machinery, paper work, GST, and sharing each other’s concern, the association is doing all. He shared, “Recently LOT was required as a paper and no one had any information on the same. So we went to the Ministry and obtained all required information. Then, as a service, we offered all our members the information we had collected about LOT and all help in getting through the paperwork and formalities related to it without harassment or wastage of time. This gesture was highly appreciated by other associations as well.”
GEAR has been doing several seminars and discussion forums to educate its members about various topics of concern. “We aim at increasing transparency and cooperation,” added Poddar. The Gear team is now inviting young entrepreneurs to join them and take the business to newer heights with their knowledge and innovative ideas. The association recently had its Annual General Meeting, where they shared their concerns and future plans for the benefit of the industry at large.
To offer more benefits to its members, GEAR has also tied up with Air India wherein they have agreed that members of association will use Air India’s service to travel. “We are now trying to work on discounted prices for air cargo from airlines so that the industry gets some benefit
Ravi poddar, president, GEAR
Aseem Singla, from GEAR