Ama­zon In­dia launches Fash­ion Imag­ing Stu­dio Blink in Gurgaon

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Af­ter the suc­cess­ful launch of the Fash­ion Stu­dios in New York and Lon­don, Ama­zon has launched the largest stand­alone Fash­ion Imag­ing Stu­dio, Blink in In­dia in Gurgaon. Spread over 44,000 sq. ft. with state-of-the-art dig­i­tal imag­ing fa­cil­ity, the stu­dio is first of its kind in In­dia and only third of its kind glob­ally by Ama­zon. In ad­di­tion to 16 in­di­vid­ual high-tech pho­tog­ra­phy bays, the stu­dio also has a large ed­i­to­rial suite, video edit­ing fa­cil­i­ties and cre­ative spa­ces. Es­tab­lished as a Cen­ter for Cre­ative Ex­cel­lence, the stu­dio will en­able Ama­zon Fash­ion to cre­atively col­lab­o­rate with Fash­ion brands and part­ners to pro­duce lakhs of high-qual­ity im­ages for its fash­ion mer­chan­dise ev­ery year.

Arun Sird­esh­mukh, Head, Ama­zon Fash­ion In­dia men­tioned that the stu­dio will help the chain in strength­en­ing its re­la­tion­ships across the en­tire in­dus­try with brands, de­sign­ers and cre­ative tal­ent. This is part of our plan to in­no­vate in how fash­ion is dis­played on the site and be the best pos­si­ble place for fash­ion brands to present them­selves on­line.

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