Amazon India launches Fashion Imaging Studio Blink in Gurgaon
After the successful launch of the Fashion Studios in New York and London, Amazon has launched the largest standalone Fashion Imaging Studio, Blink in India in Gurgaon. Spread over 44,000 sq. ft. with state-of-the-art digital imaging facility, the studio is first of its kind in India and only third of its kind globally by Amazon. In addition to 16 individual high-tech photography bays, the studio also has a large editorial suite, video editing facilities and creative spaces. Established as a Center for Creative Excellence, the studio will enable Amazon Fashion to creatively collaborate with Fashion brands and partners to produce lakhs of high-quality images for its fashion merchandise every year.
Arun Sirdeshmukh, Head, Amazon Fashion India mentioned that the studio will help the chain in strengthening its relationships across the entire industry with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online.