The Process:

Perfect Sourcing - - White Paper -

Us­ing sub­li­ma­tion of dyes is a dif­fer­ent process to print­ing with inks in ei­ther other dig­i­tal or ana­logue pro­cesses. The process sub­li­mates the dye at tem­per­a­ture into a gas that pen­e­trates and per­ma­nently bonds in­side the fi­bres of the tex­tile. This gives a high-res­o­lu­tion, per­ma­nent col­oration that will not peel or crack. For this rea­son, haute cou­ture, and the top end of high street fash­ion were among the first to ex­ploit this tech­nol­ogy. Data shows that gar­ments – swimwear, sports­wear, haute cou­ture, fash­ion, ties and scarves, and other cloth­ing – rep­re­sent a clear ma­jor­ity of the mar­ket value and vol­ume in 2016. Greater use of the tech­nol­ogy will be aided by the fash­ion in­dus­try it­self trans­form­ing with the ar­rival of in­ter­net shop­ping and fast-fash­ion.

Re­tail­ers and brands are in­creas­ingly run­ning a greater num­ber of col­lec­tions in each cal­en­dar year; and both dig­i­tal and sub­li­ma­tion print­ing al­lows quicker turn­around and re­sponse to or­ders, al­low­ing a shift to re­peated short runs that min­imise stock hold­ings and un­sold left­overs.

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