Pause Opens Flagship Store in Mumbai
Pause, the fashion brand known for its minimalistic designs, has opened its first brick and mortar store in Mumbai. The brand was set up by Neha Modi and Neha Tham and was previously functional only online through own e-commerce store as well as featuring in other boutiques. The brand launched its first physical store on September 9.The shop is situated in the Pali Village area of Bandra West, Mumbai, which is a quiet, suburban neighborhood that is well- known for other renowned Indian labels.
After celebrating the shop’s opening, a list of events have already been planned to take place at the space. The fastest upcoming event is a styling session with celebrity stylists Aastha Sharma and Mohit Rai which will happen in some time at the store. The brand is known for producing garments that are environmentally friendly and uses sustainable materials such as wood pulp. The brand focuses on earthy tones and loose shapes as well as denim and urges their customers to “take a pause” and relax in their casual attire.