DDB Mu­dra Group Joins Puma as Cre­ative Part­ner

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Puma has shook hands with DDB Mu­dra Group for its In­dia mar­ket­ing strat­egy. Puma is one of the fastest grow­ing sports and life­style brands in In­dia where it re­tails sports­wear gar­ments in over 120 other coun­tries. As part of ex­pan­sion plans, Puma has made a part­ner­ship with DDB Mu­dra Group, part of DDB World­wide Com­mu­ni­ca­tions Group, one of In­dia’s largest in­te­grated mar­ket­ing, com­mu­ni­ca­tions, and ser­vices net­works. As a part of the deal DDB Mu­dra Group will for­mu­late cre­ative strat­egy and ex­e­cute them for Puma’s fu­ture mar­ket­ing cam­paigns. In ad­di­tion to form­ing this new part­ner­ship, Puma has also re­cently roped in Vi­rat Kohli, the In­dian cricket team cap­tain as the new brand am­bas­sador. He will now be rep­re­sent­ing Puma along with Chi­trangda Singh among oth­ers.

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