DDB Mudra Group Joins Puma as Creative Partner
Puma has shook hands with DDB Mudra Group for its India marketing strategy. Puma is one of the fastest growing sports and lifestyle brands in India where it retails sportswear garments in over 120 other countries. As part of expansion plans, Puma has made a partnership with DDB Mudra Group, part of DDB Worldwide Communications Group, one of India’s largest integrated marketing, communications, and services networks. As a part of the deal DDB Mudra Group will formulate creative strategy and execute them for Puma’s future marketing campaigns. In addition to forming this new partnership, Puma has also recently roped in Virat Kohli, the Indian cricket team captain as the new brand ambassador. He will now be representing Puma along with Chitrangda Singh among others.