Grasim Bhi­wani Tex­tile Limited signs Amitabh Bachchan as brand am­bas­sador

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GBTL for­merly known as Grasim Bhi­wani Tex­tile Limited, sub­sidiary of Grasim In­dus­tries Limited, has signed su­per­star Amitabh Bachchan as its iconic star brand is driven am­bas­sador. by the de­sire Grasim’s to as­so­ci­a­tion ex­pand its busi­ness with the pan-in­dia as well as in global mar­kets, and progress to­wards its strate­gic goal to be­come the mar­ket leader. GBTL has a strong pres­ence in man­u­fac­tur­ing of polyester vis­cose and polyester wool fab­ric which caters to the do­mes­tic as well as in the in­ter­na­tional mar­ket across ge­ogra­phies un­der the brand name GBTL - Grasim. The brand is known for young, fash­ion­able and in­no­va­tive brand tar­geted at the fash­ion for­ward con­sumer. Grasim’s of­fer­ings are the out­come of an in­no­va­tion driven-cul­ture, dili­gent re­search and de­vel­op­ment and a ded­i­ca­tion to con­sumer to live ex­pec­ta­tions. up Grasim has all-in­dia pres­ence through an elab­o­rate and well-es­tab­lished pan-in­dia dis­tri­bu­tion net­work.

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