Texpro Ben­gal

Perfect Sourcing - - Cover Story -

texpro Ben­gal is an ef­fort to es­tab­lish West Ben­gal as a lead­ing com­pet­i­tive value-added des­ti­na­tion of tex­tile glob­ally like ready­made gar­ments, pro­cessed power tech­ni­cal loom tex­tile and and knit­ted ap­parel fab­ric,

prod­ucts for both do­mes­tic and in­ter­na­tional Un­der this mar­kets. around 13 tex­tile

parks cre­at­ing are 22.7 be­ing mil­lion launched sq. ft. to­gether for in­dus­trial use in tex­tile sec­tor. ex­e­cu­tion How­ever, the of all suc­cess these pro­jects and fast

de­pend a lot on the in­dus­try as they have to come for­ward to as­sist the gov­ern­ment to achieve the de­sired goal. Also, there is a need for in­sti­tu­tion­al­i­sa­tion of ev­ery plan and pro­gram so that the process is not dis­turbed in fu­ture too.

West Ben­gal ur­gently needs pro­mo­tion, brand­ing, and mar­ket­ing for the prod­ucts more vig­or­ously. At the same time min­imis­ing the cost of pro­duc­tion of low cost labour while tak­ing is also ad­van­tage re­quired at

a man­u­fac­tures ma­jor level. Now to look is the at de­icien­cies, time for the

if any, on their part in­stead of crit­i­ciz­ing and blam­ing oth­ers.

Rahul Me­hta, Pres­i­dent, CMAI dur­ing one of the con­fer­ences in West Ben­gal said even though the state there has is no many ma­jor man­u­fac­tur­ers, brand ex­cept­ing but a

few. This is be­cause of fear of be­ing a large one to avoid any com­pli­ca­tion. He said fu­ture of any in­dus­try de­pends on brand at the same time, re­tail sec­tor has to be stan­dard­ised through an ef­fec­tive pol­icy.

Me­hta said Kolkata is home of kids wear, which has a great po­ten­tial. But, he re­gret­ted there is no such de­vel­op­ment in the sec­tor as most of them are in un­or­gan­ised area. The gov­ern­ment as well as the in­dus­try should look into it more se­ri­ously. He said since gar­ment is a cost- ori­ented in­dus­try, spe­cial em­pha­sis should be given to min­i­mize the cost with an aim to com­pete the in­ter­na­tional for higher ex­port mar­ket

vol­ume.

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