Me­tiabruz, Kolkata Re­vived by AEPC

Aims at In­creas­ing Di­rect Ex­ports to Mid­dle East

Perfect Sourcing - - Cover Story -

West Ben­gal has held its po­si­tion as num­ber one pro­duc­tion hub in un­der­gar­ments and in kids wear for many years. It is the birth­place of hosiery in­dus­try in In­dia. Ad­di­tion­ally it is the only cen­ter for work wear. The gar­ment sec­tor is mainly con­cen­trated in the clus­ters of Me­tiabruz, Ma­hesh­tala, etc. who sells do­mes­tic all the mar­ket. gar­ments In fact, in the ap­prox. 15000 man­u­fac­tur­ing units around Me­tiabruz, 3000 units around Ma­hesh­tala and around 5 lakh job work­ers spread across the Me­tiabruz, Ma­he­shatala and nearby around vil­lages. 10 to 15 cr. The pieces pro­duc­tion is

an­nu­ally, of Rs 300 with -350 av­er­age per piece, unit though value prod­ucts worth Rs 1000 or above are also sold.

AEPC has also come to the fore­front and is ag­gres­sively work­ing on mak­ing West Ben­gal com­plete in all ways and make it an organised gar­ment man­u­fac­tur­ing hub. In fact, they have more adopted than 200 Ma­tiabruz years old which and was is

mainly churn­ing out low cost gar­ments for kids. After the adop­tion by AEPC, the clus­ter has seen a lot of in­vest­ments as they tar­get ex­port it hub to be­come for ap­par­els a ma­jor in the

com­ing times.

At this clus­ter, av­er­age

ma­chine size was 15 -20 ma­chines, units with over though 100 there ma­chines are some also. clus­ter The is ap­prox­i­mately turnover of Me­tiabruz Rs 5000

cr per year. How­ever, the es­ti­mates can be higher, if in­di­rect trans­ac­tions are also con­sid­ered. The na­ture of pro­duc­tion of gar­ments of Me­tiabruz clus­ter con­sist of man­u­fac­tur­ers cut, pack and sell the gar­ment while job­bers stich the gar­ment. The clus­ter has wit­nessed nearly 25% growth in the last 5 years.

CHAL­LENGES

More than 90% of the house man­u­fac­tur­ers cut to inish does of not gar­ment have in

process. So, they are ma­jorly de­pen­dent on job­bers for stitch­ing of the gar­ments. Man­u­fac­tur­ers spe­cial­iz­ing in dif­fer­ent types of prod­ucts pre­fer to out­source the pro­cesses to job­bers lo­cated in dif­fer­ent places. Nandi­gram, Chatta, man­nipur, ul­be­ria, basheer haat, barasat, di­a­mond har­bour etc.

Se­conly, Ma­tiabruz clus­ter man­u­fac­tur­ers does not have its own de­sign­ers and prod­uct de­vel­op­ment team. De­sign and Sam­pling has been done through cat­a­logue and re­tail prod­ucts. Man­u­fac­tur­ers visit Mum­bai monthly, buys cat­a­logue and prod­ucts from re­tail­ers/ whole­salers. They mod­ify a lit­tle in the prod­ucts and man­u­fac­ture them in their units for sell­ing. Some of the man­u­fac­tur­ers also travel overseas yearly for col­lect­ing re­tail gar­ments to de­velop the prod­ucts.

All the man­u­fac­tur­ers have the cut the in house fab­rics cut­ting on lay fa­cil­ity. ta­ble, loor They

from hand fab­ric cut­ting ma­chine. So the level of tech­nol­ogy is not much.

what Lies ahead…

The Me­tiabruz clus­ter will be given sup­port via in­for­ma­tion bring through the e-mails en­trepreneur with a view in ex­ports to ba­sic en­vi­ron­ment. re­quire­ment In this for phase ex­ports the namely beneits to ex­porters, di­rec­tion of ex­ports, 18 ma­jor mar­kets, pro­ce­dures to ex­port re­quire­ment, and im­port, com­pli­ance gar­ment pack­age

de­tails and other in­for­ma­tion be pro­vided.

The same clus­ter is now do­ing turnover of more than Rs 15000 crore an­nu­ally, and AEPC is try­ing its level best to make it a qual­i­ta­tive clus­ter. An ex­hi­bi­tion for pro­mot­ing prod­ucts made in this clus­ter was also or­ga­nized and re­ceived a good re­sponse. Our main motto is to give them an ex­po­sure to in­ter­na­tional mar­ket as they are mainly mak­ing for do­mes­tic and in­di­rectly send­ing it to few buy­ers in Mid­dle East.. AEPC is work­ing on im­prove­ment of clus­ter by pro­vid­ing them with a Com­mon fa­cil­ity cen­ter which will have a re­source cen­ter, lab cen­ter and will also or­gan­ise work­shops on mar­ket in­tel­li­gence for ben­e­fit of work­ers. ANIL BUCHASIA, CHAIR­MAN, EP, AEPC The turnover of Me­tiabruz clus­ter is ap­prox­i­mately Rs 5000 cr per year. How­ever, the es­ti­mates can be higher, if in­di­rect trans­ac­tions are also con­sid­ered. The na­ture of pro­duc­tion of gar­ments of Me­tiabruz clus­ter con­sist of man­u­fac­tur­ers cut, pack and sell the gar­ment while job­bers stich the gar­ment.

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