Metiabruz, Kolkata Revived by AEPC
Aims at Increasing Direct Exports to Middle East
West Bengal has held its position as number one production hub in undergarments and in kids wear for many years. It is the birthplace of hosiery industry in India. Additionally it is the only center for work wear. The garment sector is mainly concentrated in the clusters of Metiabruz, Maheshtala, etc. who sells domestic all the market. garments In fact, in the approx. 15000 manufacturing units around Metiabruz, 3000 units around Maheshtala and around 5 lakh job workers spread across the Metiabruz, Maheshatala and nearby around villages. 10 to 15 cr. The pieces production is
annually, of Rs 300 with -350 average per piece, unit though value products worth Rs 1000 or above are also sold.
AEPC has also come to the forefront and is aggressively working on making West Bengal complete in all ways and make it an organised garment manufacturing hub. In fact, they have more adopted than 200 Matiabruz years old which and was is
mainly churning out low cost garments for kids. After the adoption by AEPC, the cluster has seen a lot of investments as they target export it hub to become for apparels a major in the
At this cluster, average
machine size was 15 -20 machines, units with over though 100 there machines are some also. cluster The is approximately turnover of Metiabruz Rs 5000
cr per year. However, the estimates can be higher, if indirect transactions are also considered. The nature of production of garments of Metiabruz cluster consist of manufacturers cut, pack and sell the garment while jobbers stich the garment. The cluster has witnessed nearly 25% growth in the last 5 years.
More than 90% of the house manufacturers cut to inish does of not garment have in
process. So, they are majorly dependent on jobbers for stitching of the garments. Manufacturers specializing in different types of products prefer to outsource the processes to jobbers located in different places. Nandigram, Chatta, mannipur, ulberia, basheer haat, barasat, diamond harbour etc.
Seconly, Matiabruz cluster manufacturers does not have its own designers and product development team. Design and Sampling has been done through catalogue and retail products. Manufacturers visit Mumbai monthly, buys catalogue and products from retailers/ wholesalers. They modify a little in the products and manufacture them in their units for selling. Some of the manufacturers also travel overseas yearly for collecting retail garments to develop the products.
All the manufacturers have the cut the in house fabrics cutting on lay facility. table, loor They
from hand fabric cutting machine. So the level of technology is not much.
what Lies ahead…
The Metiabruz cluster will be given support via information bring through the e-mails entrepreneur with a view in exports to basic environment. requirement In this for phase exports the namely beneits to exporters, direction of exports, 18 major markets, procedures to export requirement, and import, compliance garment package
details and other information be provided.
The same cluster is now doing turnover of more than Rs 15000 crore annually, and AEPC is trying its level best to make it a qualitative cluster. An exhibition for promoting products made in this cluster was also organized and received a good response. Our main motto is to give them an exposure to international market as they are mainly making for domestic and indirectly sending it to few buyers in Middle East.. AEPC is working on improvement of cluster by providing them with a Common facility center which will have a resource center, lab center and will also organise workshops on market intelligence for benefit of workers. ANIL BUCHASIA, CHAIRMAN, EP, AEPC The turnover of Metiabruz cluster is approximately Rs 5000 cr per year. However, the estimates can be higher, if indirect transactions are also considered. The nature of production of garments of Metiabruz cluster consist of manufacturers cut, pack and sell the garment while jobbers stich the garment.