Pret­ty­se­crets to open 100 stores in

Perfect Sourcing - - Retail News -

In­dian lin­gerie brand Pret­ty­se­crets re­cently opened its 19th fran­chise store in Hy­der­abad and is plan­ning to take the num­ber to 100 stores by end of the year. The Pret­ty­se­crets store is lo­cated at Mo­han’s Plaza, Ju­bilee Hills, Hy­der­abad and spread across 50 square feet. The store will show­case the lat­est lin­gerie col­lec­tions and also of­fer free fit ses­sion and styling by the brands style ex­perts. The com­pany is also look­ing to fur­ther ex­pand its base in the In­dian lin­gerie mar­ket which is cur­rently es­ti­mated to be around $3 bil­lion and ex­pected to touch $5 bil­lion by 2021, ac­cord­ing to Technopak re­port. The com­pany will also in­vest heav­ily to up­grade its tech­nol­ogy this year and al­ready launched an ex­clu­sive mo­bile app. Pret­ty­se­crets founded by Karan Be­hal in 2011 has a port­fo­lio of over 1200 prod­ucts. It cur­rently has over 17 stores in across 7 states and an e-com­merce web­site.

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