Shop­pers Stop com­pletes trans­fer of shares worth Rs 180 crore to Ama­zon

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In­dian lead­ing fash­ion re­tailer Shop­pers Stop has com­pleted the trans­fer of shares worth Rs 180 crore (ap­prox $28.4 mil­lion) to Ama­zon Ama­ NV In­vest­ment Hold­ings LLC, an in­vest­ment arm of Ama­ Ama­ had picked up a 5% stake in Shop­pers Stop for Rs 180 crore (ap­prox $28.4 mil­lion) in Septem­ber 2017. Ama­zon con­tin­ues to pump in the money to its In­dia op­er­a­tions and af­ter in­vest­ing heav­ily in in­fra­struc­ture, tech­nol­ogy the com­pany is look­ing at part­ner­ships with re­tail­ers to strengthen its mar­ket pres­ence. Shop­pers Stop is al­ready sell­ing ex­clu­sively on­line to Ama­zon’s na­tion­wide cus­tomer base of­fer­ing its pri­vate la­bels in fash­ion like Stop, Kashish, Haute Curry, RS by Rocky Star. Shop­pers Stop is now ex­pected to list its en­tire port­fo­lio of over 500 brands on the Ama­zon mar­ket­place in an ex­clu­sive ar­range­ment. Also, Shop­pers Stop Ltd will cre­ate ex­clu­sive Ama­zon ex­pe­ri­ence cen­tres for fash­ion across its phys­i­cal net­work. Shop­pers Stop is eye­ing new mar­kets with its part­ner­ship with Ama­zon In­dia and hopes to fur­ther boost its omni-chan­nel pres­ence across the coun­try while Ama­zon is look­ing to scale up its fash­ion port­fo­lio to take on ri­vals Myn­tra, Flip­kart and Jabong in the ecom­merce space.

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