On­line Firm Tata Cliq Joins Hand with 10 In­dian de­sign­ers for “The Shawl Project

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Tata Cliq has teamed up with ten In­dian fash­ion de­sign­ers to cre­ate a col­lec­tion of spe­cial edi­tion shawls in “The Shawl Project”. The Shawl Project, which will be avail­able on Tata Cliq lux­ury’s e-com­merce site on Jan­uary 25, will fea­ture ten shawls each cre­ated by a dif­fer­ent In­dian de­signer. The shawls will all use merino wool from The Wool­mark Com­pany, for which Tata Cliq is now the ex­clu­sive re­tail part­ner in In­dia. The crafts­man­ship, tech­niques and de­signs that have orig­i­nated in In­dia have the abil­ity to stay time­less de­spite the con­tin­u­ous evo­lu­tion of the global trends. Nachiket Barve, who has cre­ated a monochrome shawl in­spired by Kash­mir’s Namda car­pets for the project, said about the shawl: “It cuts across ages, sexes, sizes, even cul­tures. From Mon­go­lian sheep herders to the posh­est so­ci­ety women in New York, ev­ery com­mu­nity has a his­tory of wear­ing shawls.” Barve’s de­sign is re­versible and he aims to ap­peal to a wide au­di­ence.

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