Turel Group to Bring Shang Gong Group’s Lat­est Ma­chines to In­dia

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Turel Group is a com­plete so­lu­tion provider that brings lat­est tech­nolo­gies for sec­tors such as gar­ments, lug­gage, au­to­mo­biles, up­hol­stery, home fur­nish­ing and heavy duty ma­chin­ery. Turel of­fers end to end so­lu­tions and con­sul­ta­tion from the draw­ing board to se­lec­tion of ma­chines, util­i­ties with cor­rect spec­i­fi­ca­tions, or­der­ing ma­chin­ery and their in­stal­la­tion, pro­vid­ing train­ing to op­er­a­tors and trial runs be­fore hand­ing over the project. Turel Group is in­volved wher­ever there is an ap­pli­ca­tion for nee­dle and thread, be­sides seam­less cov­er­age of all seg­ments.

The com­pany has in­tro­duced and brought to In­dia many lead­ing brands to In­dia in­clud­ing Brother, Duerkopp Adler, Kan­sai Spe­cial, King­tex, Nao­moto, Su­per­crease, Typ­i­cal, Vibe­mac and more. Mov­ing ahead, the group has now tied up with lead­ing groups from China such as Shang Gong Group Co.,

Ltd., which, as Shang­gong

(Europe) Hold­ing Corp. Gmbh, owns well-known global high-end brands in the sewing ma­chin­ery in­dus­try like Duerkopp Adler, PFAFF and KSL, be­sides a small stake in Stoll.

In 2018, Turel Group is look­ing to in­tro­duce two new brands in In­dia, namely Mauser Spezial Sewing Ma­chines and DAMSH Au­tomats. While Mauser is an en­try level sewing ma­chine com­pany in the footwear and heav­ier in­dus­tries where they have a lead­ing range of tried and tested flatbed and postbed sewing so­lu­tions, DAMSH

Au­tomats cov­er­ing is ideal for shirts and trousers.

Vi­raf turel, Man­ag­ing Director, turel Group , ex­plained “With these vari­ants, we are aim­ing to cap­ture ev­ery seg­ment of the mar­ket.” The new brands will not clash with ex­ist­ing tech­nolo­gies the com­pany al­ready rep­re­sents, as the mar­ket seg­ments and price dif­fer­en­ti­a­tion make the tar­get group very dif­fer­ent.”

He says that the new as­so­ci­a­tion started dur­ing his meet­ing with Zhang Min, Chair­man and CEO, Shang­gong Group at the re­cent CISMA 2017 in Shang­hai. “At

CISMA, I came to know about brands DAMSH and Mauser Spezial. Their work­ing and po­ten­tial ex­cited me, so I de­cided to bring these ma­chines to In­dia and rep­re­sent them.”

The pri­mar­ily Chi­nese

Shang­gong Group has, over the last few years, taken over the re­spon­si­bil­ity of for­eign brands like KSL, Duerkopp Adler, Gemsy SG, Beisler and PFAFF. While Gemsy SG and Mauser Spezial are Chi­nese brands, the rest are Ger­man. The com­pany makes world-class ma­chines in China at com­pet­i­tive prices. Turel feels the ‘Made in

China’ la­bel will not, in any way, erode the value of Mauser Spezial.

Meant for both ex­port and do­mes­tic mar­kets, Mauser’s value will be aug­mented by the level of af­ter-sales ser­vice to be pro­vided by the Turel Group. The com­pany will train its tech­ni­cal team on the highly au­to­mated ma­chines and gain knowl­edge about its work­ing and spec­i­fi­ca­tions well be­fore the ma­chines even reach the In­dian mar­ket. In­stal­la­tion and hand­ing will be man­aged by trained tech­ni­cians. To fur­ther strengthen the sup­port ser­vice for Mauser, Shang­gong is plan­ning to open a rep­re­sen­ta­tive of­fice in In­dia. “I will give com­pre­hen­sive sup­port - pre-sales (an ap­pli­ca­tion en­gi­neer will train the op­er­a­tors about the ma­chine), af­ter-sales, and post af­ter-sales to help them get the max­i­mum out of the ma­chine,” added Turel.

Vi­raf Turel, Man­ag­ing Director, Turel Group

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