New Brand­ing Iden­tity for Lec­tra

Perfect Sourcing - - Tech News -

Lec­tra, the tech­no­log­i­cal part­ner for com­pa­nies us­ing fab­rics and leather, un­veils a new brand­ing iden­tity that pow­er­fully demon­strates the dig­i­tal ori­en­ta­tion of Lec­tra’s strat­egy, cre­ated to sup­port fash­ion and ap­parel, au­to­mo­tive and fur­ni­ture com­pa­nies to suc­cess­fully flour­ish with In­dus­try 4.0 con­cepts. De­signed with the agency Com­corp, Lec­tra’s new brand­ing uni­verse re­flects the com­pany’s con­tin­u­ing evo­lu­tion and ac­cen­tu­ates its role as a trail­blazer on the eve of the fourth in­dus­trial rev­o­lu­tion. The re­designed brand­ing uni­verse strongly evokes in­no­va­tion in­scribed in Lec­tra’s DNA, and lever­ages the com­pany’s four val­ues: Car­ing, Com­mit­ted, In­sight­ful and Vi­sion­ary.

The tagline ‘Em­pow­er­ing cus­tomers through in­dus­trial in­tel­li­gence’ con­firms Lec­tra’s com­mit­ment to pro­vide cus­tomers with the means to achieve their am­bi­tions. Con­stantly alert to in­dus­trial trends im­pact­ing cus­tomers’ sec­tors, Lec­tra cease­lessly de­signs so­lu­tions to sup­port cus­tomers in the dig­i­tal age, fa­cil­i­tat­ing their tran­si­tion to­wards the in­dus­try of to­mor­row.

“Lec­tra’s new brand­ing iden­tity is a di­rect re­flec­tion of the com­pany’s evolv­ing strat­egy, its ex­per­tise and rich his­tory,” states Alexis Noal, vi­cepres­i­dent, Com­corp.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.