AKR Tex­tiles Work­ing on Qual­ity as A Norm

• Plans Ex­pan­sion of Ca­pac­i­ties in Bangalore • To Of­fer Pub­lic Is­sue In Next Two Years

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Es­tab­lished in 1998, AKR TEX­TILES is a ver­ti­cally in­te­grated unit en­gaged in ex­port­ing high fash­ion knit­ted gar­ments to var­i­ous coun­tries across the globe. The com­pany has four fac­to­ries in Bangalore with the com­bined ca­pac­ity of pro­duc­ing 1.25 mil­lion pieces per month, 9 more fac­to­ries at Bangalore with the com­bined ca­pac­ity of 1.45 mil­lion pieces per month and one stand alone fac­tory at v. kota, Andhra pradesh with the ca­pac­ity of 0.25 mil­lion pieces per month. With an over­all ca­pac­ity of 2.95 mil­lion pieces per month, the com­pany’s prod­uct range has 75 per­cent value added and 25 per­cent ba­sic gar­ment pro­duc­tion. The com­pany that started a on a very hum­ble note un­der the vi­sion, knowl­edge and ex­per­tise of Lo­ganathan Kal­imuthu, Man­ag­ing Di­rec­tor, AKR Tex­tiles has come a long way since in­cep­tion. With an ex­pe­ri­ence of more than two decades in the ap­parel in­dus­try, he was able to cre­ate a niche in the sec­tor by of­fer­ing gar­ments with high qual­ity and in­no­va­tion.

“No­body plans to fail, but al­most every­body fails to plan and to avoid this pit­fall our com­pany is metic­u­lously man­aged by team of highly qual­i­fied tech­nocrats and com­mit­ted pro­fes­sion­als, with an ea­gle eye on qual­ity and timely de­liv­er­ies and ship­ments,” averred Lo­ganathan while in­ter­act­ing with Team Per­fect Sourc­ing.

When asked about some of the turn­ing points of his com­pany, he said, “Busi­ness ties with mar­ket dom­i­nant play­ers at the right time, es­tab­lish­ment of ver­ti­cal setup man­u­fac­tur­ing fa­cil­i­ties like spin­ning, knit­ting, pro­cess­ing house and ad­e­quate sew­ing fac­to­ries were some of the ma­jor turn­ing points for us.”

Work­ing with buy­ers like Best­seller, Tommy Hil­figer, Calvin Klein, Tim­ber­land, H&M, Tom Tai­lor and OVS, the com­pany is 100 per­cent ex­port ori­ented or­gan­i­sa­tion ex­port­ing mainly to Europe with spe­cial­i­sa­tion in heavy

knits and fash­ion tex­tiles with var­i­ous types of washes. In fact, of­fer­ing fast fash­ion gar­ments in the least pos­si­ble time is what the com­pany works on.

AKR Tex­tiles be­lieves that the right qual­ity and timely de­liv­ery of gar­ments is the key to con­tin­u­ing suc­cess and thus fol­low it at all cost. The com­pany aims to set new bench­marks in mak­ing a high qual­ity and in­no­va­tive range of gar­ments with print­ing, embroidery, hand craft­ing and other embellishments.

“Our fool­proof sys­tem of mul­ti­point check­ing and par­al­lel pro­duc­tion en­sures that only qual­ity gar­ments are man­u­fac­tured within a short pe­riod. to put it cryp­ti­cally, ours is a tqm com­pany,” he pro­fessed. To main­tain high qual­ity norms the com­pany has a well-or­gan­ised qual­ity as­sur­ance team which looks into the mi­nut­est de­tails in qual­ity man­age­ment through con­tin­u­ous on­line checks from

in­com­ing set ups.

AKR Tex­tiles has all com­pos­ite gar­ment man­u­fac­tur­ing fa­cil­i­ties like Tubu­lar knit­ting, Flat knit­ting, Cut­ting, Sew­ing, Print­ing, Embroidery and Fin­ish­ing in a sin­gle cam­pus that fa­cil­i­tates achiev­ing greater ef­fi­ciency in timely com­ple­tion of or­ders. “Our USP is that we have a very wide range of prod­ucts which con­sists of all kinds of knit­ted and wo­ven gar­ments like T-shirts, sweat shirts and sleep­wear for men, ladies and kids’.”

The com­pany uses a va­ri­ety of fabrics for prod­uct range like “knit­ted fabrics in 100 per­cent cot­ton, cot­ton-polyester blends, cot­ton-vis­cose blends, new fi­bre/yarn as blended bam­boo/cot­ton, Mélange, Or­ganic Cot­ton and Mo­dal, with or without elas­tane.

“Our strength is our abil­ity to cre­ate highly value added gar­ments in less lead times with high ac­cu­racy; we use tech­niques like dis­charge prints, pig­ment prints, em­broi­dered gar­ments, se­quence work gar­ments, studs and rhine­stone adorned gar­ments, im­pec­ca­ble hand stitch em­broi­dered gar­ments, etc., to give a vivid look to the gar­ments,” added Lo­ganathan.

AKR Tex­tiles is the firm be­liever in busi­ness ethics that en­sures all so­cial com­mit­ments are met and are in line in line with In­dian and Lo­cal Labour Laws. The com­pany has been awarded the SA 8000 -2001 cer­ti­fi­ca­tion by RINA SPA, Italy, in recog­ni­tion of its so­cial ac­count­abil­ity and com­pli­ance. “We fol­low a safe chem­i­cal pol­icy for en­sur­ing safety of users of our gar­ments and the en­vi­ron­ment. We use only azofree dyes and en­vi­ron­men­tally safe chem­i­cals in our prod­ucts thereby as­sur­ing the best and safest gar­ments for our valu­able cus­tomers,” he added.

AKR Tex­tiles also has a huge fab­ric store fabrics with more than 2,500 sew­ing ma­chines at work that cre­ates pro­duc­tion ca­pac­ity of more than 50,000 pieces per day. In fact, the group fol­lows a pol­icy of re­plac­ing ma­chines ev­ery three years so that the sew­ing qual­ity is al­ways at its best and is also up­dated,” stressed Lo­ganathan.

Go­ing for­ward, the com­pany is ex­pect­ing 20 per­cent growth in 2017-18 which is at­trib­uted to its ded­i­cated pro­duc­tion ca­pac­i­ties for es­tab­lished brands with 100 per­cent oc­cu­pancy rate, es­tab­lish­ing value propo­si­tion with cus­tomers, de­fined key in­di­ca­tors and by en­hanc­ing its pro­duc­tion ef­fi­ciency from cur­rent 47 per­cent to 53 per­cent. “We also plan to ex­pand ca­pac­ity by adding 20 new knit­ting ma­chines to in­crease the knit­ting ca­pac­ity and on the sew­ing side, we will add 700 ma­chines which will be in­stalled in Bangalore,” in­formed Lo­ganathan. He also men­tioned that the fu­ture ex­pan­sion of man­u­fac­tur­ing fa­cil­i­ties will be fo­cused in ru­ral ar­eas of Kar­nataka and Andhra to cap­ture abun­dant man­power and in or­der to strengthen sup­ply chain ca­pac­i­ties and busi­ness turnover the com­pany will come up with IPO in the next two years.

Cost of pro­duc­tion is a crit­i­cal fac­tor today and ev­ery or­ga­ni­za­tion plans and takes steps to re­duce cost in dif­fer­ent ar­eas. The same has been done at AKR Tex­tiles also, as the com­pany has worked on cost re­duc­tion by im­ple­ment­ing new strate­gies. “We have abol­ished piece rate op­er­a­tors i.e., pay­roll based em­ploy­ment and we or­der raw ma­te­ri­als that have high util­ity value. We use CAD mark­ers thor­oughly ver­i­fied by tech­ni­cians.” The com­pany is con­tin­u­ously work­ing on en­hanc­ing high pro­duc­tiv­ity through its as­sem­bly line and en­sures that all stocks and trims are avail­able in-house be­fore start­ing pro­duc­tion. AKR Tex­tiles goes a step be­yond; be­fore sourc­ing raw ma­te­rial from ven­dors, a spe­cial team is as­signed to ver­ify the prod­uct cost with at least three sup­pli­ers so that they are not over­charged. At­ten­tion is paid on us­age of power and fuel con­sump­tion and timely re­pairs and main­te­nance is done for the sav­ing of time and re­sources.

Though the group tries best to work out on meth­ods for at­tain­ing high qual­ity, there are no doubt many chal­leng­ing ar­eas too. Lo­ganathan pointed out, “Sourc­ing of raw ma­te­rial for fast fash­ion gar­ment is a big con­cern as there is a con­stant in­crease in prices, more­over, get­ting fast sam­pling and stip­u­lated De­fect per Hun­dred Units (DHU) con­trol in gar­ment process styles are some other has­sles.”

In con­clu­sion he said, “We are com­mit­ted to sup­ply high qual­ity prod­ucts to en­sure high sat­is­fac­tion for cus­tomers, pro­vide su­pe­rior prod­ucts with stan­dard growth and 10 per­cent an­nual in­crease in pro­duc­ing en­vi­ron­ment friendly and en­ergy sus­tain­able tex­tiles.

We plan to ex­pand ca­pac­ity by adding 20 new knit­ting ma­chines to in­crease the knit­ting ca­pac­ity and on the sew­ing side, we will add 700 ma­chines which will be in­stalled in Bangalore Our fool­proof sys­tem of mul­ti­point check­ing and par­al­lel pro­duc­tion en­sures that only qual­ity gar­ments are man­u­fac­tured within a short pe­riod. To put it cryp­ti­cally, ours is a TQM com­pany

lo­ganathan Kal­imuthu, Man­ag­ing Di­rec­tor, AKR Tex­tiles

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