DLF brands bring Disney & Me stores to In­dia

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DLF brands have got into an ex­clu­sive li­cens­ing agree­ment with Disney Con­sumer Prod­ucts to open Disney & Me stores in the In­dian mar­ket. The com­pany re­cently opened two stores for Disney & Me at the Mall of In­dia in Noida and Am­bi­ence Mall in Gu­ru­gram. The stores will house ex­clu­sive fash­ion lines cou­pled with global range of toys for kids be­tween 3-12 years. Disney & Me stores will stock Disney, Marvel and Star Wars mer­chan­dise and fea­ture six ded­i­cated zones for Disney’s Mickey Mouse & Min­nie Mouse, Disney Princesses, “Frozen”, Marvel’s Avengers, Spider-man and Star Wars. DLF Brands is ex­pected open around 50 Disney stores across the coun­try in the com­ing years. Disney is the largest re­tail char­ac­ter li­cen­sor with $45 bil­lion in re­tail sales across the globe. In In­dia, it is avail­able in re­tail stores and through on­line sites such as Ama­zon, Flip­kart, Myn­tra and oth­ers.

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