• Million Exporter Enters into Indian Retail
Brings World Famous SWISS MILITARY Brand to India Signs Exclusive License Deal with Suisse A La Mode Pvt Ltd. Company to Manufacture, Sell, Promote and Distribute Apparels for Swiss Military
With operations across 26 countries, over 1,900 present SKU’S and 600 stores SWISS MILITARY, a world renowned brand from Switzerland has earmarked the beginning of a new chapter in India. The company recently signed an exclusive deal with India based company Suisse A La Mode which is the sister concern of Million Exporter PVT LIMITED winner of many export awards and MSME award (which was conferred to them by Hon. Textile Minister Smriti irani and Kalraj Mishra, the former Union Cabinet Minister of MSME).
Swiss Military is a brand that connects customers to the world of ‘Premium Lifestyle Products’ bearing the highest quality standards at surprisingly affordable prices. In fact, it is a way for customers to get the most luxurious products at Amazingly Affordable Prices. The company is known for its in-depth research which begins with recognizing basic unfulfilled needs of its customers’ and designing products accordingly.
“It is a very proud moment for us to be associated with Swiss Military as the brand is very popular all over the world and it is the right time for them to enter into Indian market. Incorporating the vision ‘MAKE IN INDIA’ initiated by Prime Minister Modi; my aspiration was to launch a well reputed international brand in India under the leadership and guidance of my son akshat Chugh a Graduate from the UK who will be handling the manufacturing, marketing, selling and promotion of the brand in India. Our first step will be to make Swiss Military Products Available At All The Leading Multiple Brand Outlets, (MBO’S), Exlusive Brand Outlets (EBO’S), Franchisee Outlets, E-commerce platforms and also through channels of distribution so that the brand can penetrate well into the market,” said Narinder Chugh, MD, Million exporter.
Our plan is to launch 400 exclusive Brand Outlets all over India for our products and create a new milestone by having presence in corporate sales, online sales via Amazon, Myntra, Flipkart and many more online channels. Our projected sales for the coming year will be around Rs. 100 crores or more,” said Chugh.
It has been noticed in the past decade a trend has evolved wherein consumer across the globe have become more brand conscious and are taking all sort of opportunities to dress up in smart branded casuals build to create its own identity. “Taking the same trend forward where India as market has tremendous amount of scope we eye on shaking hands with strong fashion labels willing to market their brand in a planned manner where manufacturing, marketing, trading and sales rights are given to us on mutual understanding. We have the willingness, strength and capabilities to market demographically and make it a noticeable brand in the eyes of consumers,” said akshat Chugh, MD, of Suisse a La Mode. He also informed that the products will initially be available in Metropolitan cities by autumn season and a brand ambassador to promote and market the brand will also be finalised soon.
Akshat also pointed out, “Our company has rich experience, indepth knowledge of product creation, with in-house designing, vertical set up where we have facility to manufacture fabric to fashion under one roof, compliant set up and updated technology which can bring substantial results for the brand as we can offer quality, quantity and fashion at the same time.” The company will manufacture extremely innovative products like T-shirts, jackets, pullovers, polo t-shirts, tops for Swiss Military in India.
Together Swiss military and Swiss A La Mode are geared to conquer the country’s demand for high fashion and high quality apparel demand by producing extremely fine quality and affordable luxury garments in India.
The brand will be officially in stores in Month of September.
Our plan is to launch 400 exclusive Brand Outlets all over India for our products and create a new milestone by having presence in corporate sales, online sales via Amazon, Myntra, Flipkart and many more online channels. Our projected sales for the coming year will be around Rs. 100 crores or more
Father & Son Duo Narinder Chugh, MD, Million Exporter & Akshat Chugh, MD, of Suisse A La Mode