• Mil­lion Ex­porter En­ters into In­dian Re­tail

Brings World Fa­mous SWISS MIL­I­TARY Brand to In­dia Signs Ex­clu­sive Li­cense Deal with Suisse A La Mode Pvt Ltd. Com­pany to Man­u­fac­ture, Sell, Pro­mote and Dis­trib­ute Ap­par­els for Swiss Mil­i­tary

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With op­er­a­tions across 26 coun­tries, over 1,900 present SKU’S and 600 stores SWISS MIL­I­TARY, a world renowned brand from Switzer­land has ear­marked the be­gin­ning of a new chap­ter in In­dia. The com­pany re­cently signed an ex­clu­sive deal with In­dia based com­pany Suisse A La Mode which is the sis­ter con­cern of Mil­lion Ex­porter PVT LIM­ITED win­ner of many ex­port awards and MSME award (which was con­ferred to them by Hon. Tex­tile Min­is­ter Sm­riti irani and Kal­raj Mishra, the for­mer Union Cab­i­net Min­is­ter of MSME).

Swiss Mil­i­tary is a brand that con­nects cus­tomers to the world of ‘Pre­mium Life­style Prod­ucts’ bear­ing the high­est qual­ity stan­dards at sur­pris­ingly af­ford­able prices. In fact, it is a way for cus­tomers to get the most lux­u­ri­ous prod­ucts at Amaz­ingly Af­ford­able Prices. The com­pany is known for its in-depth re­search which be­gins with rec­og­niz­ing ba­sic un­ful­filled needs of its cus­tomers’ and de­sign­ing prod­ucts ac­cord­ingly.

“It is a very proud mo­ment for us to be as­so­ci­ated with Swiss Mil­i­tary as the brand is very pop­u­lar all over the world and it is the right time for them to en­ter into In­dian mar­ket. In­cor­po­rat­ing the vi­sion ‘MAKE IN IN­DIA’ ini­ti­ated by Prime Min­is­ter Modi; my as­pi­ra­tion was to launch a well re­puted in­ter­na­tional brand in In­dia un­der the lead­er­ship and guid­ance of my son ak­shat Chugh a Grad­u­ate from the UK who will be han­dling the man­u­fac­tur­ing, mar­ket­ing, sell­ing and pro­mo­tion of the brand in In­dia. Our first step will be to make Swiss Mil­i­tary Prod­ucts Avail­able At All The Lead­ing Mul­ti­ple Brand Out­lets, (MBO’S), Exlu­sive Brand Out­lets (EBO’S), Fran­chisee Out­lets, E-com­merce plat­forms and also through chan­nels of dis­tri­bu­tion so that the brand can pen­e­trate well into the mar­ket,” said Narinder Chugh, MD, Mil­lion ex­porter.

Our plan is to launch 400 ex­clu­sive Brand Out­lets all over In­dia for our prod­ucts and cre­ate a new mile­stone by hav­ing pres­ence in cor­po­rate sales, on­line sales via Ama­zon, Myn­tra, Flip­kart and many more on­line chan­nels. Our pro­jected sales for the com­ing year will be around Rs. 100 crores or more,” said Chugh.

It has been no­ticed in the past decade a trend has evolved wherein con­sumer across the globe have be­come more brand con­scious and are tak­ing all sort of op­por­tu­ni­ties to dress up in smart branded ca­su­als build to cre­ate its own iden­tity. “Tak­ing the same trend for­ward where In­dia as mar­ket has tremen­dous amount of scope we eye on shak­ing hands with strong fash­ion la­bels will­ing to mar­ket their brand in a planned man­ner where man­u­fac­tur­ing, mar­ket­ing, trad­ing and sales rights are given to us on mu­tual un­der­stand­ing. We have the will­ing­ness, strength and ca­pa­bil­i­ties to mar­ket de­mo­graph­i­cally and make it a no­tice­able brand in the eyes of con­sumers,” said ak­shat Chugh, MD, of Suisse a La Mode. He also in­formed that the prod­ucts will ini­tially be avail­able in Metropoli­tan cities by au­tumn sea­son and a brand am­bas­sador to pro­mote and mar­ket the brand will also be fi­nalised soon.

Ak­shat also pointed out, “Our com­pany has rich ex­pe­ri­ence, indepth knowl­edge of prod­uct cre­ation, with in-house de­sign­ing, ver­ti­cal set up where we have fa­cil­ity to man­u­fac­ture fab­ric to fash­ion un­der one roof, com­pli­ant set up and up­dated tech­nol­ogy which can bring sub­stan­tial re­sults for the brand as we can of­fer qual­ity, quan­tity and fash­ion at the same time.” The com­pany will man­u­fac­ture ex­tremely in­no­va­tive prod­ucts like T-shirts, jack­ets, pullovers, polo t-shirts, tops for Swiss Mil­i­tary in In­dia.

To­gether Swiss mil­i­tary and Swiss A La Mode are geared to con­quer the coun­try’s de­mand for high fash­ion and high qual­ity ap­parel de­mand by pro­duc­ing ex­tremely fine qual­ity and af­ford­able lux­ury gar­ments in In­dia.

The brand will be of­fi­cially in stores in Month of Septem­ber.

Our plan is to launch 400 ex­clu­sive Brand Out­lets all over In­dia for our prod­ucts and cre­ate a new mile­stone by hav­ing pres­ence in cor­po­rate sales, on­line sales via Ama­zon, Myn­tra, Flip­kart and many more on­line chan­nels. Our pro­jected sales for the com­ing year will be around Rs. 100 crores or more

Fa­ther & Son Duo Narinder Chugh, MD, Mil­lion Ex­porter & Ak­shat Chugh, MD, of Suisse A La Mode

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