De­stroy­ing Dam­age

Point of Purchase - - POP PARADE -

Dove a lead­ing sham­poo brand from the sta­ble of HUL, to en­gage shop­pers and make them aware of its en­tire dam­age ther­apy range, de­ployed th­ese in­ter­est­ingly de­signed kiosks. An elab­o­rate standee made of MDF wood and acrylic shelves was in­stalled along with a stylish chair. The shop­pers were en­gaged by a pro­moter who shared trivia about hair dam­age and ex­plained how the prod­uct can help. This kiosk along with an en­gag­ing touch-point also acted as a vis­i­bil­ity ele­ment. This was spot­ted at Ash­mita Stores, Mum­bai

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