A sen­si­tive point

Point of Purchase - - POP PARADE -

Sen­so­dyne a tooth­paste brand spe­cial­iz­ing in tak­ing care of teeth and gums sen­si­tiv­ity gar­nered vis­i­bil­ity across cat­e­gories at re­tail by piggy backing a sim­ple par­a­site dis­play. Made of MDF wood and vinyl prints, this par­a­site sim­ple in de­sign does the ba­sics of com­mu­ni­cat­ing the func­tion of the prod­uct and also earn added vis­i­bil­ity in other cat­e­gories for the brand. This one was spot­ted at Big Bazaar, Mum­bai

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